e& (formerly Etisalat)

Based on a public tip
Category: Target

The UAE's state-controlled telecoms group, formerly Etisalat, selling mobile and broadband to 244.7 million subscribers in 38 countries. Its own published roaming list carries the four Israeli mobile operators at 4G and 5G, all four of which the UN human rights office lists for supporting Israeli settlements, while the two Palestinian operators on the same document are carried at 2G and 3G only. In December 2025 it put customer care, retail and network operations onto an AI platform built by Amdocs.

Listing: ADX: EAND HQ: United Arab Emirates Website Updated: 18 Aug 2026

Take Action

Apply pressure where it matters. Use these tools and personalise your message with evidence from this page.

  • Contact Corporate Leadership
    Pre-filled letters to e&'s group leadership. The roaming list is published by e& itself, so the ask needs no outside finding
  • Report New Intelligence
    Arabic-language sources and Abu Dhabi Securities Exchange filings are the biggest gap in this profile. Vendor and roaming changes are the most useful thing to send
  • Share on LinkedIn
    Share with telecoms, procurement and pensions contacts
  • View Strategic Analysis
    What the roaming list shows, and where the vendor decision is still open

Before taking action, review our Code of Conduct for professional standards and ethical guidelines.

Help Us Hold e& (formerly Etisalat) Accountable

Your skills and knowledge can strengthen this campaign. Join our volunteer research team or share insider information securely.

Leverage Your Expertise

Do you work in this sector? We need professionals who understand procurement cycles, regulatory compliance, and corporate governance. Don't just boycott - lead!

Decision-Maker Directory

Key individuals with influence over corporate partnerships and procurement decisions. The contact details shown are published business addresses, listed for professional correspondence only. Write to the role, not the person, and keep correspondence courteous and factual. Repeated, abusive or personal contact is unlawful harassment and damages the case being made.

Masood M. Sharif Mahmood
Group Chief Executive Officer, e&, and Chief Executive Officer, e& UAE
Group chief executive since 1 April 2026, holding the group and UAE roles together. Previously chief executive of e& UAE from 2021 and of Yahsat before that. The dual role means decisions on both group vendor strategy and the UAE operating company that signed the Amdocs and Cyberint agreements sit with the same office.
Public contact: Investor relations: ir@eand.com
Saeed Al Zarooni
Group Chief Procurement Officer, e&
Leads group procurement, which e& reports has deployed six AI agents for supplier onboarding, bid evaluation and compliance under what it calls a cognitive procurement model, including an AI supplier verification engine that validates vendor data and compliance. The relevant executive for any question about how suppliers are screened and on what criteria.
Public contact: Via corporate headquarters, P.O. Box 3838, Abu Dhabi, United Arab Emirates
Haitham Abdulrazzak
Group Chief AI Networks & Solutions Officer, e&
Group-level owner of AI connectivity, cloud and digital infrastructure, cybersecurity, and data and AI. Previously chief technology officer and then chief business officer of e& UAE. This is the senior group-level technology post, and the one that owns the agent orchestration decision.
Public contact: Via corporate headquarters, P.O. Box 3838, Abu Dhabi, United Arab Emirates
Khalid Murshed
Group Chief Operations Officer, e&
Group chief operating officer, a role whose remit at e& has covered procurement and contracts, carrier and wholesale services. As chief technology and information officer of etisalat by e& UAE he was the executive quoted in the March 2023 announcement of the Cyberint agreement. Carrier and wholesale services is the function that holds roaming agreements.
Public contact: Via corporate headquarters, P.O. Box 3838, Abu Dhabi, United Arab Emirates
Dr Karim Bennis
Group Chief Financial Officer, e&
Group chief financial officer since May 2020, and a board or audit committee member at e& Egypt, Maroc Telecom, Mobily and e& PPF Telecom. Responsible for disclosure to the shareholders and lenders most likely to ask about human rights due diligence in the supply chain.
Public contact: Investor relations: ir@eand.com

Material Risk Framing

Frame your message around business risks. These talking points resonate with corporate stakeholders and institutional investors.

Legal

e&'s own roaming list of 14 May 2026 carries four Israeli operators the UN human rights office lists for services supporting settlements and for the use of land. On 19 July 2024 the International Court of Justice held Israel's continued presence in the occupied Palestinian territory unlawful, and settlements and their associated economic activity contrary to international law. On 16 September 2025 the UN Commission of Inquiry concluded that genocide is being committed in Gaza. Any buyer or lender running human rights due diligence reaches those four counterparties first.

Reputational

e& carries 244.7 million subscribers, most of them in Egypt, Pakistan, Morocco and West Africa. The Palestinian BDS National Committee called in August 2020 for the avoidance of any Emirati corporation complicit in implementing normalisation with Israel, and renewed a boycott call against Emirati companies in November 2025. e& markets itself hard on responsible AI and holds the Dubai AI Seal at its highest tier. The four Israeli operators sit on a document e& publishes itself.

Financial

FY2025 revenue was AED 72.9 billion and net profit AED 14.4 billion, though e& states that excluding the Khazna Data Centers sale and a Maroc Telecom recovery the figure was AED 11.4 billion. The UAE federal government holds 60% through the Emirates Investment Authority, with a special share carrying preferential rights over certain company decisions. Divestment has little purchase where the control block is sovereign, so the pressure runs through vendors, wholesale counterparties and subscribers.

Operational

Roaming agreements are commercial contracts e& actively manages: its published list carried three Israeli operators in May 2024 and four by May 2026, when Cellcom was added. The Amdocs platform is newer, announced in December 2025, and e&'s own annual report says it will evaluate build-versus-buy pathways for future agent orchestration platforms. Amdocs told investors its 2026 guidance carries no significant revenue from that platform. None of this is embedded infrastructure that takes years to unpick.

Strategic Analysis

In-depth assessment of the company's position, vulnerabilities, and recommended approaches for effective engagement.

Severity → Strategic vulnerability →
Target

Lower severity, high vulnerability: momentum builders that fold quickly

Severity
5.5/10
Strategic vulnerability
7.5/10

Learn about our methodology. Companies are categorised based on severity (harm potential) vs strategic vulnerability (campaign leverage).

Why do these scores change?

Unlike static boycott lists, our targeting model is dynamic. This company's position on the matrix is re-evaluated continually as we verify new contracts, divestments, or policy changes. Your reporting directly impacts this score.

e& sells mobile and broadband to 244.7 million subscribers in 38 countries, and the UAE federal government controls it through a 60% stake and a special share. Its own roaming partners list, dated 14 May 2026, carries the four Israeli mobile operators at 4G and 5G. The UN human rights office lists all four for providing services that support the maintenance and existence of Israeli settlements, and for the use of land. The same document carries the two Palestinian operators, Jawwal and Ooredoo, at 2G and 3G only. e& also bought its group AI platform from Amdocs, whose own filing to United States regulators names Cellcom among its customers. Roaming agreements are terminable, and e& has changed this list before.

Key Leverage Points

  • Palestinians are on the same page of e&'s own document, two tiers down. Jawwal and Ooredoo are carried at 2G and 3G; Pelephone, Partner, Hot Mobile and Cellcom at 5G. The Palestinian policy network Al-Shabaka writes that Israel has "trapped Gaza in the past, with only 2G access", leaving people impeded in reaching each other and the outside world. Israel controls that spectrum, not e&. e& publishes the gap and earns roaming revenue from both sides of it. Send that page to Masood M. Sharif Mahmood, the group chief executive, and ask whether e& will keep selling wholesale roaming to four Israeli operators at 5G while the Palestinian tier stays where Israel has fixed it.
  • e& added a UN-listed operator to its network while Gaza was being destroyed. The May 2024 edition of the list carried three Israeli operators. The May 2026 edition carries four: Cellcom had been added. Who Profits, an Israeli research centre, recorded a Cellcom antenna in the Netzarim Corridor in Gaza during 2024, and another at an Israeli military outpost near Rafah that December. Ask Saeed Al Zarooni, the group chief procurement officer, what due diligence preceded that addition.
  • The vendor decision is still open, on e&'s own account. Its 2025 annual report says the company will evaluate build-versus-buy pathways for future agent orchestration platforms. It already runs a rival platform: e& and IBM launched agentic AI governance at Davos in January 2026. Amdocs told investors its 2026 guidance carries no significant revenue from the product. Put the question to Haitham Abdulrazzak, who owns group AI, while the evaluation is live.
  • e& names its AI partners publicly and leaves this one out. The 2025 integrated annual report names AWS, Oracle, IBM, Intel, Dell, Qualcomm and Salesforce. Amdocs is not among them, though it announced the deal in December 2025 and the two collected a GSMA award together in March 2026. Ask investor relations why.

Documented Impact

The roaming list is e&'s own publication, not an outside allegation. Entries 224 to 227 of the May 2026 edition are Pelephone, Partner, Hot Mobile and Cellcom, each marked yes for 4G and 5G. All four sit in the UN settlements database of 26 September 2025, under the headings covering services that support settlements and the use of land (sources). Who Profits records what those companies do on the ground: Cellcom alone ran at least 167 antennas across more than sixty settlements in January 2025. On 19 July 2024 the International Court of Justice held settlements and their associated economic activity contrary to international law.

The procurement runs alongside it. Amdocs announced on 19 October 2023, twelve days after 7 October, that etisalat by e& had chosen it to build autonomous retail stores, co-developed with Trigo Vision Ltd of Tel Aviv, which supplied the cameras and checkout system. Neither supplier's Israeli character appears in that announcement. In December 2025 Amdocs announced that e& UAE had bought its amAIz platform for customer care, retail and network operations. Amdocs' own filing names Cellcom in the same customer list as e&, and records that one of its largest development centres is in Israel. The product now being integrated, Cognitive Core, rests on open-source foundations by the vendor's own account: LangChain and LangGraph are central to its agent orchestration (timeline).

Palestinian organisations have already made the ask. In August 2020 the Palestinian BDS National Committee and PACBI called for the avoidance of any Emirati corporation complicit in implementing normalisation. In November 2025 the committee called for a boycott of Emirati companies complicit in the security alliance with Israel, recording that Israeli arms exports to normalising states reached about USD 1.8 billion in 2024. Al-Haq's general director, Shawan Jabarin, wrote that normalisation was attained essentially without precondition.

Engagement Strategy

e& is state-controlled, so divestment has little purchase and the share price is not the lever. Three audiences can act, and the roaming list is the document each of them needs.

  • Subscribers. e& has 244.7 million, most in Egypt, Pakistan, Morocco and West Africa. Ask your operator in writing which Israeli networks it carries and on what terms (templates).
  • Vendors and counterparties. NVIDIA, IBM, AWS, Oracle and Salesforce all supply e&'s AI stack and all publish human rights commitments. Ask each what it knew about the Amdocs layer and the roaming estate.
  • Procurement and public buyers. Organisations buying from e& enterprise can put the same supply chain question to Saeed Al Zarooni that e& puts to its own suppliers (contacts).

Evidence & Sources

Verified sources including NGO reports, regulatory filings, and primary documents. Use these to substantiate your correspondence. Entries marked First-hand were reported directly to this site and are published without identifying the source.

18 Aug 2026 First-hand Reported to this site: Amdocs Cognitive Core being integrated at e&

An insider told this site that e& is integrating Amdocs Cognitive Core, an AI agent orchestration system, and that it may end up carrying the company's other AI agents and language models. The report states that an earlier Amdocs product, amAIz, was dropped after finding little internal traction, and that concerns raised internally about the vendor's origin and the product's usefulness did not change the decision. Reported directly rather than drawn from any public source, and published without identifying details. The procurement itself is corroborated by Amdocs' own announcement of 9 December 2025 and by the GSMA award of March 2026, both recorded below.

31 Jul 2026 Official Doc US Department of Commerce, Bureau of Industry and Security: Antiboycott Requester List

The Bureau lists Etisalat Afghanistan, a wholly owned e& subsidiary, at June 2024, and Etihad Etisalat (Mobily), the Saudi operator in which e& holds about 28% as an associate, at September 2024. Each has been reported by a US person as having made a boycott-related request in a transaction in United States commerce. The Bureau states that the list is not exhaustive and invites entities listed in error to contact it. It is a report, not an adjudicated finding, and the requests run towards the Arab League boycott of Israel rather than to screening of Israeli suppliers.

Open source
14 May 2026 Corporate Statement e& International Roaming Partners List

e& carries the four Israeli mobile operators, Pelephone, Partner, Hot Mobile and Cellcom, at entries 224 to 227 of its own roaming partners list, each marked yes for GSM post-paid, CAMEL, GPRS, 3G voice and data, 4G, 5G and callback. The Palestinian operators Jawwal ('Palcell') and Ooredoo ('Wataniya') follow at entries 362 and 363, marked yes for GSM, CAMEL, GPRS and 3G voice and data, with the 4G and 5G columns blank. The document is internally dated 14 May 2026.

Open source
11 Mar 2026 Corporate Statement Amdocs engineering blog: the agentic shift, architecting the sovereign telco

Amdocs builds Cognitive Core by combining 'multiple software solutions into a cohesive platform', and says LangChain and LangGraph are 'central to agent orchestration', supporting agent construction, memory management, parallel execution, human-in-the-loop processes and interruption handling. It calls the NVIDIA NeMo Agent Toolkit pivotal to the ecosystem, and the Model Context Protocol the route by which agents reach telecom data sources. The orchestration layer rests on widely available open-source frameworks, on the vendor's own account.

Open source
4 Mar 2026 Report GSMA GLOMO Awards, MWC26 Barcelona

e&, Amdocs and NVIDIA won the award for Best AI-Enabled Customer Experience, for agentic AI customer experience transformation at e&. Operator and vendor present the deployment jointly at the industry's largest event, and e& is Amdocs' public showcase for the platform.

Open source
25 Feb 2026 Filing e& Integrated Annual Report 2025

e& reports FY2025 revenue of AED 72.9 billion, net profit of AED 14.4 billion, 244.7 million subscribers and operations in 38 countries. Excluding the Khazna Data Centers sale and a Maroc Telecom recovery, it puts net profit at AED 11.4 billion. The Emirates Investment Authority holds 5,218,052,400 shares, or 60%, plus one special share carrying preferential rights over the passing of certain company decisions. e& says it will 'evaluate build-versus-buy pathways for future agent orchestration platforms'. It names AWS, Oracle, IBM, Intel, Dell Technologies, Qualcomm and Salesforce as AI partners; Amdocs is not among them.

Open source
3 Feb 2026 Corporate Statement Amdocs introduces aOS, an agentic operating system for telecommunications

Amdocs launched aOS, an agentic operating system for telecommunications whose intelligence layer is Cognitive Core. Its investor materials of November 2025 describe the platform as having the amAIz suite at its core, complemented by newer agent-to-agent and Model Context Protocol technologies. That places Cognitive Core as a rebuild of the product e& had already bought rather than a separate purchase. Amdocs told investors in February 2026 that its 2026 guidance does not include significant revenue from aOS. Performance figures published on the product page are the vendor's own and unaudited.

Open source
19 Jan 2026 Corporate Statement IBM and e& unveil enterprise-grade agentic AI for governance and compliance

e& and IBM presented an agentic AI solution for governance and compliance at the World Economic Forum in Davos. It is built on IBM watsonx Orchestrate, with its library of tools and customisable domain-specific agents, and is integrated with IBM OpenPages and watsonx.governance. A proof of concept was completed in eight weeks. e& therefore runs a second agent orchestration platform from a different vendor, so the Amdocs layer is not a sole-source dependency. The quotation is attributed to Hatem Dowidar, who left the group chief executive role on 31 March 2026.

Open source
6 Jan 2026 News Times of Israel: Israel grants 4G access to Palestinian West Bank cell companies

Jawwal and Ooredoo can upgrade from 3G to 4G in the occupied West Bank after Israel's Communications Ministry approved the equipment they need, with rollout expected to take about six months. The framework agreement behind it had been delayed during the assault on Gaza. The two Palestinian operators had been confined to 3G since 2018, and Gaza remains on 2G. The tier gap between the Israeli and Palestinian rows of e&'s roaming list follows from Israeli control of Palestinian radio spectrum, not from a decision by e&.

Open source
15 Dec 2025 Filing Amdocs Limited annual report on Form 20-F, fiscal year 2025

Amdocs names 'etisalat by &e' in its customer list, as it has since the fiscal 2023 filing, and names Cellcom in the same list. Two of its largest development centres are in India and one is in Israel. Less than 15% of its workforce is located in Israel, against an average total workforce of 26,969, and revenue from customers in Israel is less than 1% of the total. Israel is among the eight countries holding principal operating subsidiaries. Amdocs Limited was organised under the laws of Guernsey in 1988 and trades on Nasdaq under DOX.

Open source
9 Dec 2025 Corporate Statement Amdocs: e& selects Amdocs to power its generative AI experiences

e& UAE selected the Amdocs amAIz generative AI platform and its library of predefined telco agents and skills for customer care, retail and network operations, with stated intent to expand to further telecom domains. The platform runs on NVIDIA AI Enterprise, with NeMo and NVIDIA microservices. Amdocs also supplies a telco-specific guardrail control mechanism with logging, auditing, role-based access control and privacy compliance. Quoted are Marwan Bin Shakar, acting chief technology and information officer of e& UAE, and Anthony Goonetilleke, group president of technology at Amdocs. No contract value or timeline is disclosed.

Open source
11 Nov 2025 NGO Palestinian BDS National Committee: from Palestine to Sudan

The Palestinian BDS National Committee called for a boycott of 'the Emirati regime and all its companies, institutions, and entities' complicit in the security and strategic alliance with the Israeli regime. It records that since the 2020 normalisation agreements Israel's arms exports to participating states, the UAE among them, have risen sharply, reaching around USD 1.8 billion in 2024, about 12% of Israel's total. These include drones and surveillance systems first tested on Palestinians.

Open source
26 Sep 2025 Official Doc UN OHCHR database of businesses involved in Israeli settlements, 2025 update

The UN human rights office lists all four of e&'s Israeli roaming partners in Annex I: Cellcom at entry 33, Hot Mobile at 79, Partner at 121 and Pelephone at 123. Each is listed for providing services and utilities that support the maintenance and existence of settlements, and for the use of land and water for business purposes. Pelephone's parent Bezeq appears at entry 25 for the same two activities. The office listed 158 businesses after assessing 215, from submissions naming 596, and cited resource constraints; non-listing means out of scope or not yet reviewed, never cleared.

Open source
16 Sep 2025 Official Doc UN Commission of Inquiry: report on Gaza

The Independent International Commission of Inquiry on the Occupied Palestinian Territory concluded that genocide is being committed in Gaza. Its finding is distinct from the ICJ provisional measures order of January 2024, which addressed risk rather than commission.

Open source
13 Mar 2025 Academic Binding Hook: Gaza war pushes Israel-UAE ransomware cooperation back behind closed doors

Etisalat has received Israeli threat intelligence services from Cyberint since 2023, named directly as the UAE-headquartered regional telecoms operator doing so by the researcher James Shires. He argues that the assault on Gaza drove Israel-UAE cyber cooperation back towards the quiet arrangements both countries favoured before normalisation. His account corroborates that the Cyberint relationship was operational rather than merely announced, and that its public visibility fell after October 2023.

Open source
4 Feb 2025 Academic Al-Shabaka: Gaza's telecommunications, occupied and destroyed

Israel forces Palestinians in Gaza onto 'outdated technologies such as 2G mobile networks', which impede their ability to communicate with each other and connect to the outside world, writes Ali Abdel-Wahab of the Palestinian policy network Al-Shabaka. Israel granted the occupied West Bank 3G in 2018 while it 'trapped Gaza in the past, with only 2G access', leaving Gaza among the most digitally isolated places in the world. Internet outages have halted money transfers and cut Palestinians off from their bank accounts. He treats spectrum denial as policy, distinct from the destruction of infrastructure in Gaza.

Open source
23 Jan 2025 NGO Who Profits: Cellcom Israel

Who Profits, an Israeli research centre, documented Cellcom running at least 167 active antennas in the occupied West Bank, occupied East Jerusalem and the occupied Syrian Golan as of January 2025, across more than sixty settlements, holding an Israeli Civil Administration licence for the occupied West Bank until 2032, and supplying the Israeli military since 2012, including an antenna in the Netzarim Corridor in Gaza during 2024 and another at an Israeli military outpost near Rafah that December. Page valid until 23/01/2025.

Open source
19 Jul 2024 Official Doc ICJ Advisory Opinion on the Legal Consequences of Israel's Policies and Practices in the Occupied Palestinian Territory

The International Court of Justice found Israel's continued presence in the occupied Palestinian territory unlawful, held settlements and their associated economic activity contrary to international law, and set out obligations on states in relation to trade and dealings with settlements.

Open source
23 May 2024 Corporate Statement e& general roaming list, 2024 edition

e& carried three Israeli operators, Pelephone, Partner and Hot Mobile, at entries 228 to 230 of the edition of the same document internally dated 23 May 2024 and hosted on its own servers. Cellcom is not among them, which dates its addition to the roaming estate to some point between May 2024 and May 2026. e& maintained roaming interconnection with Israeli operators through the first seven months of the assault on Gaza.

Open source
26 Jan 2024 Official Doc ICJ Provisional Measures: South Africa v Israel

The International Court of Justice found a real and imminent risk to the right of Palestinians in Gaza to be protected from acts of genocide, and ordered Israel to prevent them. The Court made no finding on the merits of the genocide claim, which remains pending, and the order puts commercial counterparties on notice of a duty of prevention.

Open source
19 Oct 2023 Corporate Statement Amdocs: etisalat by e& selects Amdocs to revolutionise its store retail experience

Amdocs announced on 19 October 2023, twelve days after 7 October, that etisalat by e& had selected it to build AI-enabled autonomous stores, supplying orchestration, ecosystem integration, a mobile application and operations oversight. It names Trigo, a computer vision company, as the partner co-developing the stores and supplying the cameras, smart shelves and checkout system. Amdocs states that Trigo's system anonymises shopper movement data and that 'No biometric or facial recognition data are gathered or analyzed'. The release records neither supplier's Israeli character, and remains published.

Open source
16 Mar 2023 Corporate Statement etisalat by e& UAE and Cyberint join forces to strengthen cyber security

etisalat by e& UAE deployed Cyberint's Argos platform for real-time threat intelligence, external risk monitoring and attack surface management across its infrastructure, announced jointly with the Tel Aviv firm. Khalid Murshed, then chief technology and information officer of etisalat by e& UAE and now group chief operations officer, is quoted; the announcement does not state that Cyberint is Israeli. Check Point acquired Cyberint in 2024 for consideration of approximately USD 188.6 million, per Check Point's own annual filing.

Open source
15 Mar 2023 News Times of Israel: Israeli firm inks first UAE deal to help telecom giant crack down on cyberthreats

The Times of Israel reported Cyberint's agreement with etisalat by e& as a three-year agreement estimated at several million shekels and the Israeli firm's first UAE deal, announced at GISEC Global in Dubai. The three-year term rests on this report alone; the joint announcement does not state it. Neither company has publicly stated what happened at the term's expiry.

Open source
15 Sep 2020 NGO Al-Haq: UAE and Bahrain's normalisation with Israel incentivises continued colonisation of Palestine

Shawan Jabarin, general director of the Palestinian human rights organisation Al-Haq, wrote that Israel attained full normalisation with the UAE and Bahrain essentially without precondition. A peace that does not include the rights of all Palestinians, he wrote, is one without justice, and Palestinian self-determination is not a matter up for debate. No signatory list is published with the open letter.

Open source
13 Aug 2020 NGO Palestinian BDS National Committee and PACBI on the UAE normalisation agreement

The Palestinian BDS National Committee and PACBI called the agreement 'the UAE regime's gravest betrayal of the struggle for Palestinian liberation'. They urged residents of the UAE to boycott Israeli presence and activity in the country, and called for the avoidance of 'any Emirati or other corporation that becomes complicit' in implementing normalisation with Israel.

Open source
13 Jul 2020 Corporate Statement Amdocs: Israel's Cellcom selects Amdocs as strategic partner

Amdocs expanded its engagement with Cellcom Israel across cellular, fixed, television and broadband, and across retail and enterprise lines of business, describing a collaboration then already running nearly two decades. Cellcom is one of e&'s four Israeli roaming partners, sits at entry 33 of the UN settlements database, and has supplied cellular services to the Israeli military since 2012.

Open source
18 Mar 2020 Official Doc Israel Innovation Authority: register of companies it funded, 2018 and 2019

Trigo Vision Ltd, registered company number 515754232, appears at a Tel Aviv address under software and information technologies in the Israel Innovation Authority's published lists of companies it funded in 2018 and in 2019. The Authority is the Israeli government agency that funds technology research, so the Israeli state subsidised one of the two Israeli suppliers on e&'s October 2023 autonomous store contract. Trigo is absent from the 2020, 2021 and 2022 lists, which are year-specific rather than cumulative. The registers name recipients, publish no amounts, and appear only in Hebrew.

Open source
11 Jul 2018 News Times of Israel: with cameras and machine vision, startup seeks to liquidate checkout counters

The Israeli brothers Daniel and Michael Gabay founded Trigo in Tel Aviv, building a ceiling-mounted camera and computer vision system for checkout-free shops. The company's own privacy notice gives its legal name as Trigo Vision Ltd. Trigo is the second Israeli supplier on the autonomous store contract etisalat by e& signed in October 2023, and the announcement of that contract records neither supplier's Israeli character.

Open source
25 Oct 2007 Report TeleGeography: Wataniya awarded Israeli frequencies to operate in Palestine

Israel allocated the frequencies on which the Palestinian operator Wataniya, now Ooredoo Palestine, was licensed to operate. Israeli control over the radio spectrum available to Palestinian operators dates back to that original second-operator licence, and is not a feature of the current war alone.

Open source

Updates & Milestones

2026
July
Vodafone stake sold

e& completed the disposal of its entire 16.21% shareholding in Vodafone Group, realising about USD 5.95 billion, and its nominee resigned from the Vodafone board. The relationship agreement was terminated.

May
Four Israeli operators on the roaming list

e&'s International Roaming Partners List, internally dated 14 May 2026, carries Pelephone, Partner, Hot Mobile and Cellcom at entries 224 to 227, each marked for 4G and 5G. Cellcom had been added since the 2024 edition. Jawwal and Ooredoo appear at entries 362 and 363 with the 4G and 5G columns blank.

March
Joint award with Amdocs and NVIDIA, and Amdocs names its frameworks

e&, Amdocs and NVIDIA won the GSMA award for Best AI-Enabled Customer Experience at MWC Barcelona for agentic AI work at e&. That month Amdocs published a technical account stating that LangChain and LangGraph, both open-source, are central to agent orchestration in Cognitive Core.

February
Amdocs launches Cognitive Core

Amdocs launched aOS, whose intelligence layer, Cognitive Core, its investor materials describe as having the amAIz suite at its core. Amdocs told investors its 2026 guidance carries no significant revenue from the platform.

January
Israel approves 4G for Palestinian operators, and e& launches agentic AI with IBM

Israel's Communications Ministry approved the equipment Jawwal and Ooredoo need to move from 3G to 4G in the occupied West Bank, after eight years; Gaza remains on 2G. In the same month e& and IBM presented an agentic AI governance solution at Davos, built on IBM watsonx Orchestrate.

2025
December
e& UAE buys the Amdocs generative AI platform

Amdocs announced that e& UAE had selected its amAIz platform and its library of predefined telco agents for customer care, retail and network operations, powered by NVIDIA. No value or timeline was disclosed. Amdocs' chief executive had already named the deal to investors in November.

November
Renewed Palestinian boycott call on Emirati companies

The Palestinian BDS National Committee called for a boycott of the Emirati regime and all its companies, institutions and entities complicit in the security and strategic alliance with Israel, recording that Israeli arms exports to normalising states reached about USD 1.8 billion in 2024.

September
UN Commission of Inquiry finds genocide in Gaza

The Independent International Commission of Inquiry on the Occupied Palestinian Territory concluded that genocide is being committed in Gaza.

September
Roaming partners listed in the UN settlements database

OHCHR published its 2025 update, listing 158 businesses. Cellcom appears at entry 33, Hot Mobile at 79, Partner at 121 and Pelephone at 123, each for the provision of services supporting settlements and for the use of land.

Earlier 10 events, headlines only
2024
July ICJ rules the occupation unlawful

The International Court of Justice found Israel's continued presence in the occupied Palestinian territory unlawful and held settlements and their associated economic activity contrary to international law.

June Group subsidiary reported to US antiboycott authorities

Etisalat Afghanistan, wholly owned by e&, was reported by a US person to the Bureau of Industry and Security as having made a boycott-related request in connection with a transaction in United States commerce. The Bureau records reports rather than findings, and states that its list is not exhaustive.

May Three Israeli operators on the roaming list

e&'s general roaming list, internally dated 23 May 2024, carries Pelephone, Partner and Hot Mobile at entries 228 to 230. Cellcom is not among them. The document establishes that e& maintained roaming interconnection with Israeli operators through the first seven months of the assault on Gaza.

2023
December Named in Amdocs' customer list

'etisalat by &e' appears for the first time in Amdocs' annual report on Form 20-F, and has been retained in each filing since. Amdocs opened its first UAE office, in Dubai, the previous year.

October Amdocs and Trigo contracted, twelve days after 7 October

Amdocs announced that etisalat by e& had selected it to build AI-enabled autonomous retail stores in the United Arab Emirates, co-developed with Trigo Vision Ltd of Tel Aviv, which supplied the cameras, smart shelves and checkout system. The Israel Innovation Authority records having funded Trigo in 2018 and 2019. The announcement records neither supplier's Israeli character. It remains published.

March Cyberint contracted

etisalat by e& UAE announced the deployment of the Argos threat intelligence platform from Cyberint, a Tel Aviv company, reported as a three-year agreement and as Cyberint's first UAE deal. The joint announcement does not state that Cyberint is Israeli. Check Point acquired Cyberint the following year.

2022
February Etisalat rebrands as e&

The group launched the e& brand, with UAE retail operations trading as etisalat by e& from June 2022. The legal name, Emirates Telecommunications Group Company PJSC, was unchanged.

2020
August UAE normalises relations with Israel

The Palestinian BDS National Committee and PACBI called the agreement the UAE regime's gravest betrayal of the Palestinian struggle, and called for the avoidance of any Emirati corporation complicit in implementing it. Al-Haq's general director wrote that normalisation was attained essentially without precondition. UAE Federal Decree-Law No. 4 of 2020 abolished the country's Israel boycott law that month.

2008
January State holding transferred to the sovereign fund

The UAE transferred its 60% holding to the Emirates Investment Authority, which the company's own accounts describe as ultimately controlled by the UAE Federal Government. The EIA also holds one special share carrying preferential rights over certain company decisions.

1976
1976 Company established

Emirates Telecommunications Corporation created by UAE federal decree. It converted to a public joint stock company, Emirates Telecommunications Group Company PJSC, in 2015, and listed on the Abu Dhabi Securities Exchange in June 2002.

Disclaimer: All information on this page is published in the public interest, based on good-faith research from credible sources and aligned with the UN Guiding Principles on Business & Human Rights. Companies and individuals may request corrections or page removal via our Feedback Form.