ReVision Energy

ReVision Energy is not a strategically significant supplier to the Israeli state — it is one of many channel customers of SolarEdge in the United States. Its inclusion in this database reflects a different logic: it is an unusually high-vulnerability, high-flexibility supplier-switching target whose B-Corp identity creates a sharp public contradiction with continued procurement from SolarEdge, a manufacturer documented by Who Profits and AFSC Investigate as supplying both illegal West Bank settlements and the Israel Prison Service.

This profile responds to the 2005 call by over 170 Palestinian civil society organisations for Boycott, Divestment and Sanctions (BDS), and to the Palestinian BDS National Committee's (BNC) guidance on supply-chain complicity. ReVision Energy is addressed here not in isolation, but as an institutional actor whose procurement decisions place it within the BNC's framework for corporate accountability — Western installers can act on a Palestinian-led ask by removing a documented settlement-supplier from their preferred-product list.

Key Leverage Points

• B-Corp Identity Mismatch: ReVision Energy markets itself on "people over profit", "economic equity and social justice" and an explicit ethical mission. A regional installer is far more reputationally exposed to a Palestine-sourcing question than an industrial buyer with no ethics-led branding.
• Existing Alternative Already On Shelf: ReVision Energy already installs Enphase microinverters alongside SolarEdge. A defensible "stop specifying SolarEdge as preferred" decision requires no new supplier qualification — it requires updating internal design templates.
• Documented Supplier Complicity: Who Profits, AFSC Investigate and Red Flag have independently documented SolarEdge's role in settlement solar projects, Israel Prison Service contracts and Israeli National Security Council founding background. The evidence base is sourced, public and stable.
• Supplier Distress Adds Independent Justification: SolarEdge's 2024 and 2025 layoffs (over 1,700 staff cut across three rounds), removal from the S&P 500 and ongoing restructuring create a separate, commercially defensible reason for ReVision Energy's procurement team to diversify away from a single-supplier dependency — making the "switch suppliers" recommendation easier to justify internally.
• Employee-Owner Constituency: ReVision Energy is 100% employee-owned. Worker-owners are themselves the audience for B-Corp values arguments and have direct governance standing to raise supplier sourcing through internal channels.

Evidence Summary

SolarEdge Technologies was founded in 2006 by Guy Sella, a former Sayeret Matkal commander, IDF Intelligence Corps officer and director of technology for the Israeli National Security Council, together with four military colleagues. It is headquartered at 1 Hamada Street, Herzliya Pituach. Who Profits documents SolarEdge equipment installed at the Shdemot Mehola and Petza'el solar fields in West Bank settlements (Shdemot Mehola: approximately 50 dunams of occupied Palestinian land, 5MW capacity, commenced 2015), records the company as a supplier to the Israel Prison Service and the Israeli Ministry of Public Security, and identifies a 2018 production facility built in the Upper Galilee plus offices in the Modi'in-Maccabim-Re'ut settlement. AFSC Investigate confirms the Shdemot Mehola installation independently.

ReVision Energy's own customer-facing materials list SolarEdge as a standard inverter solution and identify SolarEdge with DC optimisers as the company's preferred system for installations requiring module-level controls. ReVision Energy's mission page commits to "economic equity and social justice within our company and the greater solar industry" as a Certified B Corporation. The July 2024 ICJ Advisory Opinion provides legal context, finding Israel's continued presence in the occupied Palestinian territory unlawful and obliging all states to ensure they do not render aid or assistance in maintaining that situation.

Engagement Strategy

The primary lever is direct correspondence with ReVision Energy's executive committee — President & COO Janice DiPietro, CTO James Hasselbeck and Regional VP Nate Bowie — requesting that the company specify a non-Israeli-headquartered inverter brand (Enphase, Fronius or SMA) as default for new contracts and disclose its current SolarEdge procurement volume. A secondary lever is the B-Corp community: ReVision Energy's certification depends on ongoing assessment, and ethically motivated peer installers and customers can raise supplier sourcing through B-Corp's stakeholder feedback processes. For prospective customers in Maine, New Hampshire and Massachusetts, the cleanest action is to ask any solar installer (ReVision or competitors) to commit in writing to a non-SolarEdge inverter at the point of contract. Avoid framing this as a critique of residential solar or employee ownership — the case is narrow, evidenced and supplier-specific, and ReVision Energy has every operational capability to change suppliers without affecting its business model.