Priority Target
29High severity, high vulnerability — campaigns with the best chance of making an impact
Start here. These campaigns combine maximum impact with realistic odds of success.
Strategic Boycott Methodology
The efficacy of our campaign hinges on the quality of our research and intelligence. We employ a systematic methodology for identifying and prioritising corporate targets.
The Strategic Targeting Matrix
Every company is scored on how deeply it is bound up with the Israeli state and its occupation, and how exposed it is to public pressure — a map of where boycott campaigns have the most leverage.
- companies tracked
- 84
- priority targets
- 29
- sectors covered
- 10
84 of 84 companies shown
Priority Target Challenging Target Monitoring
How targets are scored
Our method assesses every target along two strategic dimensions — each scored out of 10 — which combine to place a company in one of four categories:
Severity
How harmful is the target?
- Strategic Importance — Vitality to Israel's economy/military
- Complicity Level — Direct involvement in Israel's illegal occupation
Formula: (Strategic Importance + Complicity Level) / 2
Strategic Vulnerability
How weak is the target?
- Reputational Sensitivity — ESG/brand risk exposure
- Structural Flexibility — Ease of disengagement
Formula: (Reputational Sensitivity + Structural Flexibility) / 2
How to read the four quadrants
Target
13Lower severity, high vulnerability — momentum builders that fold quickly
Quick wins. Public-facing brands most responsive to public pressure — build momentum and show that boycotts work.
Challenging
36High severity, lower vulnerability — requires long-term divestment pressure
The long game. Push institutions, pension funds, and shareholders towards divestment.
Monitoring
6Lower severity, lower vulnerability — watch list, gather intel
The watch list. Keep tracking these companies and share verified information about their corporate ties.
These categories reflect our assessment of publicly documented corporate ties, and point to where lawful boycott, divestment and consumer pressure are most likely to be effective.
Key Principles
- ✓ Strategic Stigmatisation — Transform complicity into corporate governance risk
- ✓ Persuasion, Not Coercion — Credible research for independent decisions
- ✓ Intelligence-First — Rigorous research drives all targeting decisions
- ✓ Business Focus — More than 80% of economic leverage is in business to business (B2B) transactions
- ✓ Focus on Strategic Vulnerability — Target companies where we are most likely to make an impact
- ✓ Effectiveness Over Purity — Strategic leverage, not immediate disengagement
An Intelligence Led Approach
Our campaign follows an intelligence-led approach engineered for measurable outcomes. Each phase builds on the previous, creating a systematic process for identifying, engaging, and influencing corporate decision-makers.
1
Phase 1 · Identify & Research
Map critical economic sectors, pinpoint high-leverage companies, and profile procurement and investment decision-makers.
2
Phase 2 · Recruit & Organise
Build an expert bench across law, procurement, finance, and industry to engage with authority and credibility.
3
Phase 3 · Engage & Communicate
Deliver evidence-backed dossiers and targeted B2B messaging that reframe complicity as material business risk.
4
Phase 4 · Report & Refine
Track outcomes, loop intelligence back into the targeting matrix, and iterate for maximum impact.
Continuous improvement: Intelligence gathered in Phase 4 feeds back into Phase 1, creating an iterative cycle that sharpens our targeting over time.
Our theory of change is centred on the strategic stigmatisation of complicity. By researching and documenting corporate ties to Israeli operations, we transform the issue from a moral appeal into a matter of corporate governance, fiduciary duty, and material risk management.
Persuasion, Not Coercion
We provide credible, well-researched information to individual companies, urging them to make independent decisions based on their own human rights policies and risk assessments.
Centralised Intelligence Hub
We operate as a research and advocacy hub that engages with corporate targets on a bilateral basis; researching, producing, and disseminating intelligence to drive independent divestment decisions.
Targeting Strategy
We believe in a comprehensive approach that utilises every available lever of influence.
Targeting Consumer Brands
Broad Awareness
We fully support mass mobilisation of consumers. When thousands boycott a brand, it creates reputational risk and builds the political will for change. We encourage participation in the BDS movement.
Targeting Business Professionals
Surgical Pressure
This is where we focus. More than 80% of economic leverage exists in B2B and government contracts. These relationships are reconsidered in boardrooms based on risk assessments, legal compliance, and fiduciary duty.
Not every identified company warrants equal attention, we prioritise those companies who we have the greatest chance of making an impact, this might mean our campaign does not focus on the obvious targets but focus on important but more vulnerable companies. To do this, we employ a matrix scoring model to focus our resources on targets where pressure is most likely to yield strategic impact.
Key insight: Prioritisation is based not just on complicity, but also on vulnerability to pressure. This is why an Israeli company may be a lower campaign priority than a non-Israeli company that works with them; the latter is often more susceptible to reputational pressure, ESG concerns, and stakeholder activism.
Evidence-Driven Approach
All research must meet rigorous evidence standards. We confirm through multiple authoritative sources: SEC filings, official statements, NGO investigations (Who Profits, AFSC [American Friends Service Committee] Investigate), UN databases, and credible investigative journalism.
The landscape of corporate complicity is constantly shifting. To remain effective, our methodology is iterative—we refine our scoring based on:
- 1. New Economic Data — As market dependencies shift.
- 2. Campaign Effectiveness — We analyse which tactics work best and adjust our vulnerability weights accordingly.
- 3. Insider Intelligence — Verified reports from workers on the ground.
We do not rely on outdated lists. When the facts change, our strategy adapts.
Classification & Relationship Tracking
Our intelligence system now tracks companies across multiple dimensions to enable precise targeting:
Company Type
Primary Classification
- Israeli HQ — Blanket approach
- Non-Israeli with ties — Relationship-based
Pressure Route
How Pressure is Applied
- Consumer — Direct boycott
- Business — B2B procurement
- Government — Public contracts
Leverage Type
What Creates Leverage
- Finance — Investment/divestment
- Supply chain — Procurement
- Infrastructure — Critical systems
Relationship Types
We track corporate-Israel connections with precision, distinguishing between:
Operates in Israel
HQ, offices, R&D, manufacturing
Sells to Israel
Customers, sales to Israeli firms
Buys from Israel
Procurement from Israeli suppliers
Partners with Israel
Joint ventures, alliances
Invests in Israel
Equity, VC, funds
Services Israeli State
Government, military contracts
Licences Israeli Tech
Software, patents, IP
Logistics & Trade
Shipping, freight, finance
Defence & Security
Military, surveillance, dual-use
Settlement Links
Illegal settlement ties
Surgical Pressure: Effectiveness Over Purity
In a globalised economy, total disengagement from every company with tertiary links to Israel is technically complex and, for many, practically impossible. This reality is not a barrier to action; it is a reason for strategy.
We do not ask for impossible purity. We ask for strategic leverage.
Complicity vs Pragmatism
We often hear: "How can I fight this if I still use a product from a complicit tech giant?"
Our answer is simple: We use the tools we have to dismantle the systems we oppose.
There is no contradiction in using a platform to organise against its own unethical practices. We focus on what is effective—identifying the specific levers within our industries that can force divestment where it hurts the war economy most.
Our campaign focuses on identifying the specific commercial arteries where intervention will cause the most significant economic disruption. We recognise that while we cannot stop using every service overnight, we can all use our professional and personal influence to target the specific contracts that matter most.
We are not judging your personal consumption; we are arming you with the intelligence to make your professional influence count.
Last updated: January 2026 | Methodology Version 2.2
What Intelligence We're Looking For
High Priority
- B2B technology contracts with Israeli companies (especially >$10M)
- Government procurement relationships
- Executive decision-makers in procurement roles
- Contract renewal dates and terms
- Technology licensing agreements
Also Valuable
- Supply chain relationships with Israeli suppliers
- Investment holdings in Israeli companies
- Partnership announcements or press releases
- ESG policy violations or contradictions
- Employee concerns or internal discussions
Your Intelligence Strengthens the Campaign
Whether you're an employee with inside knowledge, a researcher tracking corporate ties, or a citizen who's discovered a relationship, every piece of verified intelligence helps us identify high-value targets and apply strategic pressure.