Riskified
Israeli e-commerce fraud prevention company serving major retailers including Shein, Wayfair, Prada, and Peloton
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E-commerce technology with no documented military or surveillance applications
NYSE-listed (RSKD); $327.5 million revenue in 2024; exploring potential sale according to reports
B2B fraud prevention brand; clients include high-profile retailers who may face pressure
Enterprise fraud prevention with moderate switching costs; competitors available
Product Alternatives
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E-commerce Fraud Prevention
Alternative fraud prevention solutions
Comparison Legend
Strategic Analysis
In-depth assessment of the company's position, vulnerabilities, and recommended approaches for effective engagement.
Lower severity, high vulnerability: momentum builders that fold quickly
- Severity
- 5.5/10
- Strategic vulnerability
- 6.0/10
Learn about our methodology. Companies are categorised based on severity (harm potential) vs strategic vulnerability (campaign leverage).
Why do these scores change?
Unlike static boycott lists, our targeting model is dynamic. This company's position on the matrix is re-evaluated continually as we verify new contracts, divestments, or policy changes. Your reporting directly impacts this score.
Riskified represents an Israeli fintech company serving major e-commerce retailers. The company's client list - including Shein, Wayfair, Prada, Peloton, and Revolve - provides multiple pressure points through consumer campaigns targeting these retailers. Founded in Tel Aviv in 2013, Riskified maintains significant Israeli operations for R&D and engineering while operating US headquarters in New York. Reports of the company exploring a potential sale indicate sensitivity to market conditions.
Key Leverage Points
- High-Profile Clients: Retailers like Shein, Prada, Wayfair face consumer pressure and may review supplier relationships
- Alternative Availability: Signifyd, Sift, and other US-based fraud prevention platforms offer alternatives
- Potential Sale: Company reportedly exploring sale, indicating financial/strategic flexibility
- NYSE Listing: Public company status enables shareholder engagement
Evidence Summary
Riskified's Israeli origins are documented - founded in Tel Aviv in 2013 by former PayPal and MIT researchers. The company maintains Tel Aviv R&D operations alongside New York headquarters. While no military or surveillance applications are documented, the company's success contributes to Israel's fintech reputation and economy through Israeli employment and tax revenue.
Engagement Strategy
Target Riskified's retail clients through consumer campaigns highlighting Israeli supplier relationships. Focus on high-profile clients like Shein, Prada, and Peloton where consumer sentiment matters. Engage e-commerce industry professionals on ethical supplier choices and US-based alternatives. Document the availability of competing solutions from Signifyd, Sift, and other providers to demonstrate viable substitution paths.
Evidence & Sources
Verified sources including NGO reports, regulatory filings, and primary documents. Use these to substantiate your correspondence. Entries marked First-hand were reported directly to this site and are published without identifying the source.
6 Mar 2025 Filing Riskified 2024 Annual Report (20-F)
SEC filing confirms 693 employees globally as of December 31, 2024, with principal executive offices in Tel Aviv. Revenue of $327.5 million in 2024.
Open source19 Feb 2025 News Riskified Cuts Staff as Struggles Continue
Company laid off dozens of employees including some in Israel, following 6% workforce reduction in February 2024. Market value down 80% from 2021 peak.
Open source1 Dec 2024 News Riskified Exploring Sale
Reports indicate company weighing potential sale amid market conditions
Open source1 Jan 2024 Corporate Statement Riskified Contact Page
Confirms Tel Aviv office location alongside New York headquarters
Open source1 Jan 2024 Report Israel High-Tech Sector Economic Contribution
Israel Innovation Authority reports high-tech constitutes 18.1% of GDP, half of exports, and a quarter of income tax revenue - context for Israeli tech company contributions.
Open source8 Mar 2023 News Riskified Moves $500 Million Out of Israel
CEO Eido Gal announced transfer of funds citing concerns over judicial reforms, while offering limited employee relocation packages to Portugal. Company supported anti-overhaul protests.
Open source29 Jul 2021 Filing Riskified NYSE IPO at $3.3 Billion Valuation
Israeli fraud prevention company went public on Wall Street, raising $333 million. At time of IPO, 450 of 650 employees were based in Israel.
Open sourceUpdates & Milestones
Additional layoffs including Israel-based staff; company exploring potential sale with market value of ~$800 million
Reports $327.5 million revenue, 10% year-over-year growth, 693 employees globally
Lays off 6% of workforce (approximately 40 employees) citing challenging macroeconomic environment
CEO announces transfer of funds out of Israel citing judicial reform concerns, offers Portugal relocation packages
Goes public at $3.3 billion valuation with 450 of 650 employees in Israel
Raises $165 million reaching unicorn valuation
Raises $25 million in growth round
Eido Gal and Assaf Feldman found Riskified in Tel Aviv