Targeted Boycott Campaign Hub
Transform complicity into material business risk
Our campaign focuses on persuading a small number of decision-makers to cancel multi-million pound contracts rather than the masses to switch brands.
Key insight
>80%
of economic leverage sits in B2B and G2B channels. Targeting boardrooms, procurement suites, and treasury desks is how we shift corporate behaviour.
Mission
Apply surgical economic pressure through evidence-based engagement so complicity with Israeli human rights violations becomes a business risk companies cannot ignore.
We concentrate resources where leverage is highest: the boardrooms, procurement offices, and investment committees underwriting Israeli state violence.
This approach transforms human rights concerns from peripheral ethics questions into material business risks felt in cashflow forecasts, legal exposure, and investor sentiment.
Our mission: apply surgical economic pressure on key corporate decision-makers through evidence-based engagement, making complicity impossible to ignore.
Campaign Targets
High-impact companies where coordinated pressure can shift behaviour
CyberArk
Business pressureIsraeli identity security company specialising in privileged access management, serving 50%+ of Fortune 500, acquired by Palo Alto Networks for $25 billion in 2025
Fiverr
Consumer pressureIsraeli-founded global freelance marketplace connecting freelancers with businesses across 160 countries, headquartered in Tel Aviv
Teva
Business pressureTeva is headquartered in Israel and is one of the world's biggest generic drug manufacturers. Every time institutions buy from Teva, it strengthens a key pillar of the Israeli economy.
What we demand from companies
Leverage existing commitments under the UN Guiding Principles on Business and Human Rights
Conduct human rights due diligence
Audit every Israel-exposed operation and supplier in line with the UN Guiding Principles.
Suspend or exit risky relationships
Freeze contracts where due diligence uncovers complicity with Israeli violations.
Publish transparent remediation plans
Release findings, actions taken, and timelines for remediation.
Activate board-level oversight
Put human rights risk on formal board agendas with clear accountability.
Target executive decision-makers
Precision outreach that lands on the desks where contracts live and die.
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CEO & Board letter
Fiduciary duty and governance focus.
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Chief Procurement Officer briefing
Supply chain risk management.
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General Counsel memo
Legal compliance and liability.
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Investor Relations briefing
ESG ratings and shareholder value.
Mobilise investor leverage
Coordinate capital to escalate fiduciary, compliance, and reputational risk.
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File shareholder resolutions
Step-by-step filing guide (Guide).
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Build investor coalitions
Coordinate with aligned funds (Resources).
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Intervene at AGMs
Plan compelling interventions (Toolkit).
Activate employee advocacy
Equip insiders to escalate risk professionally and safely.
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Escalate internally
Confidential organising guidance (Guide).
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Engage unions
Collective bargaining strategies (Resources).
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Use protected whistleblowing
Secure, anonymous reporting channels (Channel).
Research & evidence infrastructure
Every engagement is backed by verifiable intelligence and supply-chain analysis.
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Company dossiers
Evidence packages customised by target (Database).
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Supply chain mapping
Trade data and analytical tooling (Access).
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Shadow CSR reports
Expose contradictions between policy and practice (Examples).
Campaign resources
Strategy, communications, and organising tools
Take Action
Letter templates, executive briefings, and engagement tools.
Strategic Framework
Four pillars of risk and targeting methodology.
Code of Conduct
Required ethical standards for all campaigners.
All Resources
Complete library of guides, toolkits, and materials.
Every tactic is anchored in the UN Guiding Principles on Business and Human Rights. Engagements are evidence-led, legally compliant, and conducted with professional discipline.
- ✅ Evidence-based: each claim is substantiated by primary or corroborated sources.
- ✅ Legally compliant: campaign materials are tailored to jurisdictional requirements.
- ✅ Professional engagement: no harassment—only targeted business communication.
- ✅ Transparent methodology: methodology and sourcing are documented.
- ✅ Secure operations: GDPR-compliant systems with encrypted workflows.
NGOs & advocacy groups
Coordinate research and corporate accountability strategies.
Trade unions
Mobilise workplace leverage and collective bargaining.
Investor coalitions
Align shareholder pressure and capital flight.
Academic institutions
Develop analysis partnerships and policy expertise.
Press enquiries: Contact us · Expert commentary and briefings available on request.
Partnership enquiriesVolunteer your expertise
We recruit specialists who can move boardroom decisions
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Industry insiders
Sector intelligence and procurement contacts.
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Procurement specialists
Translate technical supplier risk into business terms.
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Financial analysts
Model investor exposure and ESG implications.
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Legal professionals
Support human rights and corporate law arguments.
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Researchers
Deploy OSINT and supply chain investigation skills.
Support roles
Backbone skills that keep the intelligence engine running
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Data science & analysis
Help structure intelligence feeds and dashboards.
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Communications specialists
Craft persuasive narratives for priority audiences.
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Translation & localisation
Adapt materials across regions and industries.
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Digital security
Maintain encrypted, GDPR-compliant infrastructure.