AnyVision (Oosto)

Israeli facial recognition company whose surveillance technology is deployed at West Bank checkpoints and powers military surveillance databases; notably abandoned by Microsoft in 2020 following human rights concerns

HQ: Israel Website Updated: 5 Jan 2026

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Decision-Maker Directory

Key individuals with influence over corporate partnerships and procurement decisions. Direct your correspondence to the most relevant role.

Avi Golan
Chief Executive Officer
Appointed CEO November 2020 by SoftBank to 'turn around' company; former Google, SoftBank executive
Public contact: Via corporate website or [email protected]
Dieter Joecker
Chief Technology Officer
Continuing with company following Metropolis acquisition
Public contact: Via corporate communications
Eylon Etshtein
Co-Founder
Original AnyVision co-founder, Unit 8200 veteran
Public contact: Via corporate communications

Material Risk Framing

Frame your message around business risks. These talking points resonate with corporate stakeholders and institutional investors.

Legal & Compliance

Microsoft's 2020 divestment established precedent for investor withdrawal; technology used for mass surveillance without consent violates international human rights standards and EU data protection regulations

Financial & Investor

Sold for $125M after raising $352M - 67% value destruction; major investors (SoftBank, Eldridge) taking significant losses; only $10M annual revenue despite massive funding

Reputational & Brand

Documented by Amnesty International in 'Automated Apartheid' report; NBC News and Washington Post investigations exposed West Bank surveillance; forced to rebrand from AnyVision to Oosto following controversy

Operational & Supply Chain

Created SightX joint venture with Rafael to separate military from civilian operations; technology directly integrated into occupation infrastructure at 27+ checkpoints

Strategic Analysis

In-depth assessment of the company's position, vulnerabilities, and recommended approaches for effective engagement.

CHALLENGING PRIORITY TARGET MONITORING TARGET Strategic Vulnerability → Severity → Severity: 9.5, Vulnerability: 7.5

High severity, high vulnerability — campaigns with the best chance of making an impact

Learn about our methodology — companies are categorised based on severity (harm potential) vs strategic vulnerability (campaign leverage).

Why do these scores change?

Unlike static boycott lists, our targeting model is dynamic. This company's position on the matrix is re-evaluated continually as we verify new contracts, divestments, or policy changes. Your reporting directly impacts this score.

AnyVision (now Oosto) represents a paradigmatic case of Israeli surveillance technology directly enabling occupation infrastructure. The company's facial recognition systems are deployed at 27+ West Bank checkpoints and power the military's Wolf Pack/Blue Wolf surveillance databases that track Palestinians without consent. Microsoft's 2020 divestment provides a crucial precedent demonstrating that major technology companies can and will exit investments in complicit surveillance technology when exposed to public pressure.

Key Leverage Points

  • Microsoft Precedent: The 2020 divestment established that ethical concerns can overcome commercial interests; Microsoft also pledged to end all minority investments in facial recognition technology
  • Financial Collapse: Company sold for $125M after raising $352M (67% loss); only $10M annual revenue despite billion-dollar valuation - demonstrates reputational damage has material financial consequences
  • Documented Complicity: Amnesty International's 'Automated Apartheid' report and Washington Post investigations provide authoritative documentation of human rights violations
  • Military Joint Venture: SightX partnership with state-owned Rafael Advanced Defense Systems for armed drone facial recognition exposes any commercial client to military complicity

Evidence Summary

The evidence base against AnyVision/Oosto is comprehensive and authoritative. NBC News first revealed the 'Google Ayosh' military surveillance project in 2019, showing AnyVision's technology enables Israeli forces to search for any Palestinian in the West Bank. The Washington Post's 2021 investigation documented soldiers competing to photograph Palestinians for facial recognition databases, with prizes awarded for most pictures collected. Amnesty International's 81-page 'Automated Apartheid' report in 2023 documented how the technology fragments Palestinian communities and automates discriminatory restrictions on movement.

Who Profits research confirms AnyVision received a 2018 Israeli Ministry of Defence award for its surveillance project and operates at 27+ checkpoints where 450,000 Palestinians with electronic IDs have biometric data captured. The SightX joint venture with Rafael - developing armed drones with facial recognition - ensures any company doing business with Oosto is exposed to military complicity.

Engagement Strategy

Emphasize the Microsoft divestment precedent when engaging potential clients and investors - if Microsoft determined oversight was impossible, smaller investors face even greater risk. Target remaining investors (SoftBank, Eldridge, Lightspeed) with divestment pressure citing the $227M loss as evidence that human rights controversies destroy shareholder value. Engage Metropolis (new owner) regarding human rights due diligence for acquired IP and technology. Any company considering Oosto technology should be contacted with evidence of checkpoint deployments and military partnerships. The company's commercial clients (including Citibank) should face procurement scrutiny regarding their use of occupation-tested surveillance technology.

Evidence & Sources

Verified sources including NGO reports, regulatory filings, and primary documents. Use these to substantiate your correspondence.

News
2025-01-20
Oosto Sold for $125M After Raising $352M

Metropolis acquires Oosto for one-third of total funding raised, representing major investor losses; company generated only $10M annual revenue despite massive investment

Open source
NGO
2023-05-02
Amnesty International: Automated Apartheid Report

81-page investigation documenting how facial recognition technology including Red Wolf, Wolf Pack, and Blue Wolf systems are used to surveil Palestinians, fragment communities, and entrench apartheid

Open source
Report
2023-01-01
Who Profits: AnyVision Interactive Technologies (Oosto)

Documents AnyVision's deployment at 27 checkpoints, classified West Bank surveillance project, 2018 Ministry of Defence award, and SightX joint venture with Rafael

Open source
News
2021-11-05
Washington Post: Israel Escalates Surveillance with Facial Recognition

Investigation into Blue Wolf app revealing soldiers competed to photograph Palestinians with prizes for most pictures, building facial recognition database described as 'Facebook for Palestinians'

Open source
News
2020-09-01
Rafael and AnyVision Form SightX Joint Venture

State-owned Israeli defence contractor Rafael invested tens of millions in 50-50 joint venture for military facial recognition applications including armed drones with identification capabilities

Open source
Corporate Statement
2020-03-27
Microsoft Divests from AnyVision

Microsoft announced complete divestment from AnyVision and pledged to end all minority investments in facial recognition technology, citing inability to exercise sufficient oversight

Open source
News
2019-10-28
NBC News Investigation: Microsoft Investment in Palestinian Surveillance

Investigation revealed AnyVision's technology powers secret military surveillance project throughout West Bank, nicknamed 'Google Ayosh' for its ability to search for Palestinians

Open source

Updates & Milestones

  1. Sold to Metropolis for $125M

    After raising $352M total, Oosto sold to AI parking company for just $125M - a 67% loss for investors; only $10M annual revenue

  2. Amnesty 'Automated Apartheid' Report

    Amnesty International publishes 81-page investigation documenting how facial recognition systems entrench apartheid and surveill Palestinians at checkpoints

  3. Blue Wolf Investigation Published

    Washington Post reveals soldiers compete to photograph Palestinians for facial recognition database, with prizes for most pictures collected

  4. SoftBank-led $235M Funding Round

    Despite controversy, SoftBank Vision Fund 2 and Eldridge lead massive funding round, valuing company at over $1 billion

  5. Rebranding to Oosto

    Company rebrands from AnyVision to Oosto following controversy; CEO replaced by SoftBank appointee Avi Golan

  6. SightX Joint Venture with Rafael

    AnyVision forms 50-50 joint venture with state-owned defence contractor Rafael to separate military applications, with Rafael investing tens of millions

  7. Microsoft Divests

    Microsoft announces complete withdrawal from AnyVision investment and pledges to end all minority facial recognition investments, setting major precedent

  8. NBC News Investigation Published

    Investigation reveals AnyVision powers secret West Bank surveillance project 'Google Ayosh' enabling military to search for any Palestinian

  9. Microsoft M12 Investment

    Microsoft's venture capital arm M12 participates in $74 million funding round, later prompting major controversy

  10. AnyVision Founded

    Company established in Holon, Israel, developing facial recognition and AI-powered surveillance technology

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