Booking.com

Category: Target

World's largest online travel platform, listed by the UN Human Rights Council for facilitating settlement activities by listing rental properties in illegal Israeli settlements. Subject to criminal investigation in the Netherlands following complaint alleging money laundering in connection with settlement listings.

Listing: NASDAQ HQ: Netherlands Website Updated: 8 Jan 2026

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Decision-Maker Directory

Key individuals with influence over corporate partnerships and procurement decisions. Direct your correspondence to the most relevant role.

Glenn D. Fogel
President & CEO, Booking Holdings Inc.
Responsible for global strategy including platform content policies. Also CEO of parent Booking Holdings (NASDAQ: BKNG).
Public contact: [email protected]
Peter J. Millones Jr.
Executive Vice President & General Counsel
Oversees legal compliance including international law obligations and regulatory matters.
Public contact: Via Booking Holdings corporate channels
Ewout Steenbergen
Executive Vice President & Chief Financial Officer
Responsible for financial operations and investor relations.
Public contact: [email protected]
Paulo Pisano
Chief Human Resources Officer
Senior Vice President and Chief People Officer overseeing workforce policies.
Public contact: Via Booking.com corporate channels

Material Risk Framing

Frame your message around business risks. These talking points resonate with corporate stakeholders and institutional investors.

Reputational

UN Human Rights Council listing and criminal complaint in the Netherlands create significant brand damage exposure; 'Stop Booking Apartheid' campaign targeting company directly

Financial

15% commission on settlement property bookings constitutes potential proceeds of crime under Dutch law; EU Digital Services Act and Digital Markets Act compliance creates regulatory pressure points

Legal

Dutch Public Prosecutor investigating criminal complaint for money laundering from war crimes proceeds; ICJ July 2024 Advisory Opinion affirms settlement illegality, increasing corporate legal exposure

Operational

EU designation as Very Large Online Platform (VLOP) under DSA creates transparency and moderation obligations; company reversed settlement warning labels after Israeli government pressure in 2022

Product Alternatives

Ethical replacements tagged by what matters to you: cost, quality, ethics, sustainability, or local sourcing. Make the switch today.

Ethical Travel Booking Platforms

Travel booking platforms that do not list properties in illegal Israeli settlements

Hostelworld

Global

Hostel and budget accommodation booking focused on backpackers and budget travellers

Focused on hostels and budget accommodation; does not promote settlement tourism

Direct Match More Ethical Cheaper

HotelTonight

Global

Last-minute hotel booking app with curated hotel listings

Focus on quality hotels rather than settlement vacation rentals

Direct Match

Hotels.com

Global

Hotel booking platform with loyalty rewards programme

Verify settlement policy before use; contact for ethical sourcing information

Direct Match

Direct Hotel Booking

Book directly with hotels to avoid platform fees and ensure ethical choices

Book Direct with Hotels

Global

Contact hotels directly for best rates and to verify ethical policies

Often cheaper than platforms; can ask about ethical policies directly; supports hotels not platforms

Cheaper More Ethical Better Quality

Small Independent Hotels

Location-dependent

Support local independent hotels rather than chain properties

Supports local economies; often more authentic experience; direct relationship with owners

Local Supplier More Ethical Better Quality

Ethical Tourism Resources

Resources for planning ethical travel that respects Palestinian rights

Visit Palestine

Palestine

Official Palestinian tourism portal promoting ethical travel to Palestine

Supports Palestinian economy directly; authentic cultural experiences

Palestine-Friendly More Ethical

Abraham Hostels (Verify Current Status)

Middle East

Hostel chain in the region - verify current ethical status before booking

Research current ownership and policies before booking

Direct Match

Comparison Legend

Direct MatchClear substitute for the same product/service
CheaperLower cost option
Better QualityProven superior performance/reliability
More EthicalAvoids human rights, labour, or environmental harm
SustainableStronger eco credentials (materials, energy, lifecycle)
Local SupplierSupports domestic/regional economy instead of Israel
Palestine-FriendlyExplicitly supportive or aligned with justice for Palestine

Strategic Analysis

In-depth assessment of the company's position, vulnerabilities, and recommended approaches for effective engagement.

CHALLENGING PRIORITY TARGET MONITORING TARGET Strategic Vulnerability → Severity → Severity: 5.5, Vulnerability: 8.0

Lower severity, high vulnerability — momentum builders that fold quickly

Learn about our methodology — companies are categorised based on severity (harm potential) vs strategic vulnerability (campaign leverage).

Why do these scores change?

Unlike static boycott lists, our targeting model is dynamic. This company's position on the matrix is re-evaluated continually as we verify new contracts, divestments, or policy changes. Your reporting directly impacts this score.

Booking.com represents a high-vulnerability consumer target due to its active criminal investigation in the Netherlands, UN Human Rights Council listing, and EU regulatory exposure. As the world's largest online travel platform (parent Booking Holdings: $23.7bn revenue, 2024), the company's settlement listings directly enable occupation tourism on stolen Palestinian land, generating commissions from properties Palestinians are legally barred from accessing.

Key Leverage Points

  • Active Criminal Investigation: Dutch prosecutors are investigating money laundering charges; a conviction or even prolonged investigation creates sustained reputational and legal pressure
  • EU Regulatory Exposure: Designation as Very Large Online Platform (VLOP) under DSA and gatekeeper under DMA creates transparency obligations and regulatory scrutiny points
  • Consumer Switching: Travel booking is highly commoditised; consumers can easily switch to alternatives with minimal friction (vulnerability score: 9/10)
  • ICJ Precedent: July 2024 ICJ Advisory Opinion affirms settlement illegality and calls on states to prevent economic activities perpetuating occupation, strengthening legal arguments

Evidence Summary

Investigative journalism by Follow the Money documents Booking.com listings across 12 illegal West Bank settlements, 7 settlement neighbourhoods in occupied East Jerusalem, and 28 settlements in the occupied Syrian Golan Heights. The Guardian's August 2024 analysis found 760 rooms across Booking.com and Airbnb capable of hosting over 2,000 guests in illegal settlements. The company earns approximately 15% commission on each booking, constituting potential money laundering under Dutch law as proceeds derived from war crimes. Human Rights Watch has documented that these properties operate under conditions of apartheid: Palestinian landowners whose property was seized cannot even book stays at these properties due to checkpoint restrictions.

Engagement Strategy

Focus consumer messaging on the active Dutch criminal investigation and ease of switching to alternatives. Emphasise that booking through the platform directly funds occupation by generating commissions on stolen land. Target EU regulators with complaints under DSA/DMA regarding platform responsibility for illegal content. Support the 'Stop Booking Apartheid' campaign through social media amplification and direct consumer action. Engage institutional investors in Booking Holdings (NASDAQ: BKNG) with ESG concerns regarding money laundering exposure and regulatory risk. The ICJ Advisory Opinion provides authoritative legal framing for corporate responsibility arguments.

Evidence & Sources

Verified sources including NGO reports, regulatory filings, and primary documents. Use these to substantiate your correspondence.

Official Doc
2025-09-26
UN Human Rights Council Settlement Database Update

Booking.com listed among 158 companies in updated UN database for involvement in illegal Israeli settlement activities. First listed in 2020.

Open source
Court Filing
2024-12-18
Additional Evidence Filed in Dutch Criminal Complaint

Al-Haq, SOMO, ELSC, and The Rights Forum submit new evidence to Rotterdam prosecutors citing ICJ July 2024 Advisory Opinion affirming settlement illegality.

Open source
Report
2024-08-30
The Guardian: 760 Rooms in Illegal Settlements on Booking.com and Airbnb

Exclusive analysis finds 760 rooms in hotels, apartments and holiday rentals in illegal Israeli settlements across West Bank and East Jerusalem, hosting 2,000+ guests.

Open source
News
2024-05-01
Dutch Prosecutors to Investigate Booking.com Criminal Complaint

Dutch Public Prosecutor announces investigation into criminal complaint accusing Booking.com of money laundering from war crimes proceeds in illegal settlements.

Open source
Report
2024-01-01
Follow the Money: Booking.com Active in Illegal Settlement Areas

Investigative journalism documents Booking.com listings in 12 West Bank settlements, 7 East Jerusalem settlement neighbourhoods, and 28 Golan Heights settlements.

Open source
NGO
2023-11-07
Criminal Complaint Filed Against Booking.com

SOMO, ELSC, Al-Haq, and The Rights Forum file criminal complaint in the Netherlands accusing Booking.com of laundering profits from Israeli war crimes in Palestine.

Open source
Report
2022-09-19
BDS Movement: Stop Booking Apartheid Campaign Launch

BDS Movement launches targeted campaign calling for boycotts, lobbying, peaceful disruptions, and strategic litigation against Booking.com.

Open source

Updates & Milestones

  1. UN database updated with 158 companies

    UN Human Rights Council updates settlement business database; Booking.com remains listed alongside Airbnb, Expedia, and TripAdvisor.

  2. Additional evidence submitted to prosecutors

    NGO coalition submits additional evidence to Rotterdam prosecutors citing ICJ Advisory Opinion to strengthen money laundering case.

  3. Digital Markets Act compliance deadline

    EU designation as gatekeeper requires Booking.com to comply with Digital Markets Act obligations, creating additional regulatory pressure.

  4. ICJ Advisory Opinion

    International Court of Justice rules Israeli occupation unlawful and calls on states to prevent economic activities perpetuating settlements.

  5. Dutch prosecutors open investigation

    Dutch Public Prosecutor announces intention to investigate criminal complaint against Booking.com over settlement listings.

  6. Criminal complaint filed in Netherlands

    Coalition including Al-Haq, SOMO, ELSC, and The Rights Forum files criminal complaint accusing Booking.com of money laundering from war crimes proceeds.

  7. Warning labels reversed under Israeli pressure

    After Israeli government pressure, Booking.com changes 'occupied' to 'conflict-affected' and applies warnings to Palestinian properties too.

  8. Settlement warning labels announced

    Booking.com announces it will label Israeli settlements as 'occupied territory' and warn of 'increased risk to safety and human rights'.

  9. UN Human Rights Council listing

    Booking.com first listed in UN database of companies involved in illegal Israeli settlement activities.

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