Caterpillar Inc.
World's largest manufacturer of construction equipment, whose D9 armoured bulldozers have been documented by Human Rights Watch and Amnesty International destroying Palestinian homes, civilian infrastructure, and farmland.
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- Strategic AnalysisIn-depth analysis and engagement strategy
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Material Risk Framing
Frame your message around business risks. These talking points resonate with corporate stakeholders and institutional investors.
D9 bulldozers have become globally recognised symbols of Palestinian home demolitions, with the Rachel Corrie case (2003) creating lasting reputational damage. Recent Gaza operations have intensified scrutiny.
Over 50 organisations have divested, including Norway's $2 trillion sovereign wealth fund (August 2025), KLP pension fund ($69M, June 2024), and multiple US municipalities. Institutional investor pressure continues to build.
Caterpillar faces potential complicity liability under international humanitarian law. The Center for Constitutional Rights filed suit on behalf of Rachel Corrie's family. UN High Commissioner for Human Rights has advised Caterpillar it may be complicit in human rights violations.
Exclusive Israeli distribution through Israel Tractors & Equipment creates single-point reputational exposure. US government Foreign Military Sales approval process creates regulatory vulnerability.
Strategic Analysis
In-depth assessment of the company's position, vulnerabilities, and recommended approaches for effective engagement.
High severity, high vulnerability — campaigns with the best chance of making an impact
Learn about our methodology — companies are categorised based on severity (harm potential) vs strategic vulnerability (campaign leverage).
Why do these scores change?
Unlike static boycott lists, our targeting model is dynamic. This company's position on the matrix is re-evaluated continually as we verify new contracts, divestments, or policy changes. Your reporting directly impacts this score.
Caterpillar Inc. represents one of the most established and symbolically powerful boycott targets in the Palestinian solidarity movement. The company's D9 armoured bulldozers have become globally recognised icons of home demolitions and civilian infrastructure destruction. Unlike consumer-facing targets, Caterpillar's vulnerability lies in institutional investor pressure and government procurement decisions, with a proven track record of successful divestment campaigns.
Key Leverage Points
- Iconic Symbol: The D9 bulldozer is arguably the most visually identifiable tool of occupation, creating powerful campaign material. Recent Gaza footage has intensified this recognition.
- Proven Divestment Success: Over 50 organisations have divested, including Norway's $2 trillion sovereign wealth fund, multiple church denominations, pension funds, and municipalities. This demonstrates the campaign's effectiveness and provides replicable models.
- Rachel Corrie Legacy: The 2003 killing of American activist Rachel Corrie by a D9 bulldozer created lasting reputational damage and established legal precedent for corporate complicity arguments.
- Government Sales Dependency: D9 sales to Israel flow through US Foreign Military Sales program, creating regulatory and political pressure points beyond corporate decision-making.
- UK Subsidiary (Perkins Engines): Caterpillar's Peterborough-based Perkins subsidiary, acquired for $1.325 billion in 1998, represents a significant UK pressure point. With a 125,000 sqm factory producing up to 420,000 diesel engines annually and housing Europe's R&D Centre, plus additional facilities in Stafford and Shrewsbury, Caterpillar is a major UK employer. This creates opportunities for local council engagement, UK pension fund pressure, and coordinated advocacy targeting UK operations.
Evidence Summary
Documentation from Human Rights Watch, Amnesty International, and the AFSC establishes D9 bulldozers as primary tools in unlawful home demolitions, with over 18,000 Palestinian homes destroyed since 1967. The UN High Commissioner for Human Rights has formally advised Caterpillar that it may be complicit in human rights violations.
Post-October 2023 evidence is particularly damning: CNN investigations documented D9s used to desecrate 16 Gaza cemeteries; AFSC reports bulldozers crushing displaced persons at Beit Lahia hospital (December 2023); and satellite imagery confirms 38-48% of Gaza's farmland destroyed. The $295 million emergency sale approved in February 2025 demonstrates continued US government facilitation despite documentation of violations.
Engagement Strategy
Focus on institutional investor pressure and replicating successful divestment campaigns. Target pension funds, university endowments, and municipal investment portfolios using the KLP, Norway sovereign wealth fund, and Alameda County precedents as models. For shareholder engagement, submit human rights resolutions at annual meetings, building on the six consecutive years Caterpillar faced such proposals. Emphasise the company's contradiction between stated human rights policies and documented equipment usage in operations the ICJ found face a 'plausible' genocide case.
Evidence & Sources
Verified sources including NGO reports, regulatory filings, and primary documents. Use these to substantiate your correspondence.
US State Department approves Foreign Military Sale of D9 bulldozers to Israel through expedited emergency procedure, bypassing congressional review.
Open sourceComprehensive documentation of D9 usage in Gaza operations, West Bank demolitions, settlement construction, and Rachel Corrie killing.
Open sourceFirst US county to divest from corporation due to role in Israel's military activities, citing 'long-standing criticism for equipment's role in destruction of Palestinian homes'.
Open sourceDetails exclusive Israeli distribution through Israel Tractors & Equipment and equipment usage in occupation infrastructure.
Open sourceKLP divests $69 million from Caterpillar citing 'unacceptable risk of complicity in human rights violations' in occupied Palestine.
Open sourceFederal lawsuit filed against Caterpillar for complicity in Rachel Corrie's death and Palestinian home demolitions under international law.
Open sourceHRW documents D9 bulldozers used in unlawful home demolitions and calls on Caterpillar to suspend sales to Israeli military until abuses cease.
Open sourceUpdates & Milestones
- Norway sovereign wealth fund divests
World's largest investment fund ($2 trillion) pulls out of Caterpillar over involvement in Israeli human rights abuses in Gaza.
- Delayed bulldozers arrive in Israel
Shipment of dozens of D9 bulldozers arrives at Haifa Port after Biden administration hold reversed by Trump administration.
- $295M sale approved via emergency procedure
Trump administration approves Foreign Military Sale of D9 bulldozers through expedited process, bypassing congressional review. Deliveries expected 2027.
- Alameda County becomes first US county to divest
California county divests from Caterpillar, becoming first US county to divest from corporation over Israel military activities.
- KLP pension fund divests $69M
Norway's largest private pension manager divests due to 'unacceptable risk of complicity in human rights violations' in West Bank and Gaza.
- 100+ additional bulldozers ordered
Israel MoD announces purchase of approximately 100 additional engineering tools, predominantly D9 type, some for autonomous conversion.
- Urgent D9 order placed after October 7
Israeli Ministry of Defense places accelerated order for additional bulldozers following start of Gaza military operations.
- Episcopal Church divests
Episcopal Church identifies Caterpillar for removal from investment portfolio and placement on No Buy List.
- Presbyterian Church USA votes to divest
General Assembly votes 310-303 to divest from Caterpillar, HP, and Motorola Solutions over involvement in 'demolition and surveillance activities'.
- Human Rights Watch calls for sales suspension
HRW documents unlawful demolitions and urges Caterpillar to halt sales to Israeli military until human rights violations cease.
- Rachel Corrie killed by D9 bulldozer
American ISM activist Rachel Corrie crushed to death by IDF-operated D9 while defending Palestinian home in Rafah. Case brings global attention to Caterpillar's role.
- Israel Tractors & Equipment established
Caterpillar's exclusive Israeli distributor (Zoko Enterprises subsidiary) begins operations, supplying equipment since Israel's founding.