Fiverr
Campaign TargetIsraeli-founded global freelance marketplace connecting freelancers with businesses across 160 countries, headquartered in Tel Aviv
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- Strategic AnalysisAccess alternatives research and migration guidance
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Material Risk Framing
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Standard marketplace platform with no documented military or surveillance applications
NYSE-listed; vulnerable to user attrition from boycott campaigns given consumer-facing marketplace model
Consumer-facing brand highly sensitive to public perception; easy alternatives available
Platform business model means users can easily migrate to competitor marketplaces
Product Alternatives
Ethical replacements tagged by what matters to you: cost, quality, ethics, sustainability, or local sourcing. Make the switch today.
Freelance Marketplaces
Alternative platforms for hiring freelancers
Large freelance marketplace for professional services
US-headquartered, broader professional services
Global freelancing and crowdsourcing marketplace
Australian-headquartered
Arab micro-services marketplace
Arabic-language platform
Comparison Legend
Strategic Analysis
In-depth assessment of the company's position, vulnerabilities, and recommended approaches for effective engagement.
High severity, high vulnerability — campaigns with the best chance of making an impact
Learn about our methodology — companies are categorised based on severity (harm potential) vs strategic vulnerability (campaign leverage).
Why do these scores change?
Unlike static boycott lists, our targeting model is dynamic. This company's position on the matrix is re-evaluated continually as we verify new contracts, divestments, or policy changes. Your reporting directly impacts this score.
Fiverr represents an accessible consumer boycott target where individual action has immediate impact. As a marketplace platform, both freelancers and clients can easily migrate to alternatives without significant switching costs. The company's consumer-facing brand makes it sensitive to reputation damage. CEO Micha Kaufman has explicitly stated the company was incorporated in Israel to 'benefit the tax system', with 78% of employees (545 staff) based in Tel Aviv. Israeli high-tech workers pay six times higher taxes than the average economy, meaning Fiverr's workforce makes substantial contributions to the Israeli state.
Key Leverage Points
- Easy Migration: Platform users can switch to Upwork, Freelancer.com, or regional alternatives with minimal friction
- Consumer Brand: B2C marketplace model makes Fiverr highly sensitive to grassroots boycott campaigns
- Freelancer Network: Both buyers and sellers can choose ethical platforms, amplifying boycott impact
- Social Media Visibility: High brand awareness enables effective awareness campaigns
- Financial Vulnerability: $770M market cap (down from $1.12B in 2024) shows investor sensitivity to market conditions
Evidence Summary
Fiverr's Israeli operations are extensive and deliberate. Founded in Tel Aviv in 2010, the company maintains a 3,600 square-metre headquarters and employs 78% of its workforce in Israel. CEO Kaufman publicly stated the company chose Israeli incorporation specifically to contribute to the tax system. Following October 7, 2023, Fiverr co-founded the Lev Echad (One Heart) initiative with HiBob and monday.com, establishing 30+ aid locations with 30,000 volunteers to support Israeli communities during the Gaza offensive. The company is included on multiple BDS and boycott guide lists for its economic contribution to Israel's 'Startup Nation' brand.
Engagement Strategy
Support grassroots campaigns encouraging users to migrate to ethical alternatives. Target both freelancers (sellers) and businesses (buyers) with platform alternatives. Highlight quality competitors like Upwork that offer comparable or superior services. Engage professional communities (designers, developers, writers) on ethical platform choices. Document and publicise successful migrations to build social proof for switching. Create guides for specific use cases to reduce perceived switching costs. Emphasise CEO's explicit statements about Israeli tax contribution to counter any claims of political neutrality.
Evidence & Sources
Verified sources including NGO reports, regulatory filings, and primary documents. Use these to substantiate your correspondence.
Fiverr reports $391.48M annual revenue (8.33% growth), remains headquartered in Tel Aviv with NYSE listing; projects $422-438M for 2025
Open sourceFiverr listed among Israeli tech companies including Wix, Meta Israel, and Papaya Global organising support for hostage families during Gaza conflict
Open sourceLists Fiverr as Israeli-owned marketplace headquartered in Tel Aviv with ethical alternatives
Open sourceDocuments Fiverr's Israeli origins and suggests alternative freelance platforms
Open sourceIsraeli high-tech employees pay six times higher average taxes than rest of economy; sector contributes 36% of all income tax payments and 17% of GDP
Open sourceFiverr, HiBob and monday.com establish Lev Echad (One Heart) with 30+ locations and 30,000 volunteers to support Israeli communities following October 7, 2023
Open sourceFiverr confirms 78% of employees work from Israel; CEO states company is 'doing everything we can to help our employees' and support those impacted by the war
Open sourceCEO Micha Kaufman states Fiverr was deliberately incorporated in Israel to 'create jobs here that ultimately benefit the tax system' rather than registering abroad for tax efficiency
Open sourceUpdates & Milestones
- Fiverr Go AI Features Launch
Announces AI features under 'Fiverr Go' brand; reports $391.48M annual revenue with 8.33% growth
- AutoDS Acquisition
Acquires AutoDS dropshipping automation company, expanding Israeli tech portfolio
- New CTO Appointed
David Vorlop appointed as Chief Technology Officer to lead Tel Aviv-based engineering teams
- Lev Echad Initiative Founded
Fiverr co-founds Lev Echad (One Heart) with HiBob and monday.com, establishing 30+ aid locations and 30,000 volunteers following October 7
- CEO Defends Israeli Tech Sector
CEO Micha Kaufman publicly states company was incorporated in Israel to 'benefit the tax system' and warns of economic damage from instability
- NYSE IPO
Goes public on New York Stock Exchange under ticker FVRR, raising capital while maintaining Tel Aviv headquarters
- New Tel Aviv Headquarters
Moves into 3,600 square-metre headquarters in Tel Aviv, consolidating Israeli operations with 40 conference rooms and full amenities
- Company Founded
Micha Kaufman and Shai Wininger found Fiverr in Tel Aviv, Israel, deliberately incorporating in Israel rather than abroad