Mobileye Global
Israeli autonomous driving and ADAS technology company headquartered in Jerusalem, acquired by Intel for $15.3 billion in Israel's largest-ever tech acquisition
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Automotive safety technology subject to regulatory approval; no direct military applications documented publicly
NASDAQ-listed (MBLY) since 2022; Intel retains majority stake; revenue guidance $1.76-1.88 billion for 2025
B2B supplier to major automotive OEMs; consumer awareness relatively low but growing
Deep integration with automotive supply chains; 200+ million SoCs shipped; high switching costs for OEM partners
Product Alternatives
Ethical replacements tagged by what matters to you: cost, quality, ethics, sustainability, or local sourcing. Make the switch today.
ADAS & Autonomous Driving
Alternative suppliers of driver assistance and autonomous vehicle technology
Google/Alphabet autonomous driving subsidiary
US-headquartered, primarily robotaxi service
Tesla's Full Self-Driving system
Vertically integrated, not available to other OEMs
Comparison Legend
Strategic Analysis
In-depth assessment of the company's position, vulnerabilities, and recommended approaches for effective engagement.
High severity, lower vulnerability — requires long-term divestment pressure
Learn about our methodology — companies are categorised based on severity (harm potential) vs strategic vulnerability (campaign leverage).
Why do these scores change?
Unlike static boycott lists, our targeting model is dynamic. This company's position on the matrix is re-evaluated continually as we verify new contracts, divestments, or policy changes. Your reporting directly impacts this score.
Mobileye represents Israel's crown jewel in artificial intelligence and automotive technology. The $15.3 billion Intel acquisition in 2017 was the largest tech deal in Israeli history, and the company maintains its headquarters in Jerusalem with significant R&D operations. With 200+ million system-on-chips shipped and partnerships with most major automotive OEMs, Mobileye is deeply embedded in the global automotive supply chain. The company's technology powers advanced driver assistance systems in vehicles from BMW, Volkswagen, GM, Ford, and others.
Key Leverage Points
- Intel Ownership: Intel's majority stake creates pressure opportunity through broader Intel divestment campaigns
- Automotive OEM Relationships: BMW, VW, GM, Ford partnerships enable constituent pressure through auto company engagement
- Jerusalem Headquarters: Explicit presence in contested city provides clear symbolic target
- Public Company: NASDAQ listing enables shareholder engagement despite Intel's majority stake
Evidence Summary
Mobileye's Israeli identity is central to its corporate narrative. The company proudly highlights its Jerusalem headquarters and Hebrew University origins. While no direct military or surveillance applications are publicly documented, Mobileye's success reinforces Israel's position as a global AI and technology hub. The Intel acquisition provided massive capital infusion to the Israeli economy and demonstrated international corporate confidence in Israeli technology development.
Engagement Strategy
Target automotive OEMs through consumer campaigns questioning sourcing from Israeli suppliers. Engage Intel investors on subsidiary operations in Jerusalem given contested status. Support automotive workers advocating for ethical supply chain policies. Document Mobileye's contribution to Israeli economy and technology reputation to build case for strategic disengagement. Note high switching costs and deep integration mean immediate OEM disengagement is unlikely - focus on preventing new partnerships and encouraging long-term transition planning.
Evidence & Sources
Verified sources including NGO reports, regulatory filings, and primary documents. Use these to substantiate your correspondence.
Acquisition of Israeli humanoid robotics company co-founded by Shashua demonstrates continued investment in Israeli tech ecosystem
Open sourceCompany cuts 5% of global workforce amid falling demand; 3,300 of 3,600 employees work in Israel
Open sourceAmnon Shashua notes investor uncertainty over war trajectory will harm local technology ecosystem through end of 2025
Open sourceCEO Shashua declares 'Mobileye was born in Jerusalem, and it will stay in Jerusalem' at 128,000 sqm headquarters housing 2,700 employees
Open sourceConfirms Jerusalem headquarters and Hebrew University origins
Open sourceIPO on NASDAQ under ticker MBLY while Intel retains majority stake
Open sourceIntel completes largest acquisition in Israeli history, with estimated NIS 3 billion in immediate tax revenue to Israel
Open sourceUpdates & Milestones
- Mentee Robotics Acquisition
Acquires Israeli humanoid robotics startup co-founded by Shashua for $900 million, expanding Israeli tech footprint
- Workforce Reduction
Lays off approximately 200 employees (5% of workforce) amid falling demand; 92% of employees remain in Israel
- Jerusalem Campus Inauguration
Opens NIS 1 billion ($273M) headquarters at Har Hotzvim, housing 2,700 employees; CEO declares commitment to staying in Jerusalem
- Second IPO
Returns to public markets on NASDAQ (MBLY) while Intel retains majority
- Camera-Only AV Demo
Demonstrates autonomous vehicle using only cameras in Jerusalem
- Intel Acquisition
Intel acquires Mobileye for $15.3 billion, largest-ever Israeli tech acquisition
- Initial IPO
First public offering on NYSE
- Company Founded
Prof. Amnon Shashua founds Mobileye based on Hebrew University research in Jerusalem