OrCam Technologies

Category: Target

Israeli AI assistive technology company developing wearable devices for visually and hearing impaired individuals, founded by Mobileye creators in Jerusalem

HQ: Israel Website Updated: 6 Jan 2026

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Decision-Maker Directory

Key individuals with influence over corporate partnerships and procurement decisions. Direct your correspondence to the most relevant role.

Prof. Amnon Shashua
Co-founder & CEO
Also founder of Mobileye; received Israel Prize 2023; Hebrew University professor
Public contact: Via corporate website or press inquiries
Ziv Aviram
Co-founder & President
Also co-founded Mobileye; manages business operations
Public contact: Via corporate website

Material Risk Framing

Frame your message around business risks. These talking points resonate with corporate stakeholders and institutional investors.

Legal & Compliance

Medical/assistive device regulations provide some protection; no documented military applications or surveillance technology

Financial & Investor

Private company with unicorn valuation ($1B+ since 2018); significant venture capital backing; limited public financial disclosure

Reputational & Brand

Assistive technology positioning creates ethical complexity; targeting disabled users complicates boycott messaging

Operational & Supply Chain

B2B distribution through medical and accessibility channels; partnerships with disability organisations globally

Strategic Analysis

In-depth assessment of the company's position, vulnerabilities, and recommended approaches for effective engagement.

CHALLENGING PRIORITY TARGET MONITORING TARGET Strategic Vulnerability → Severity → Severity: 5.0, Vulnerability: 6.0

Lower severity, high vulnerability — momentum builders that fold quickly

Learn about our methodology — companies are categorised based on severity (harm potential) vs strategic vulnerability (campaign leverage).

Why do these scores change?

Unlike static boycott lists, our targeting model is dynamic. This company's position on the matrix is re-evaluated continually as we verify new contracts, divestments, or policy changes. Your reporting directly impacts this score.

OrCam Technologies presents a strategically complex boycott target. As an Israeli-headquartered AI company founded by Mobileye creators Amnon Shashua and Ziv Aviram, OrCam contributes to the Israeli technology ecosystem and economy. However, the company's focus on assistive technology for visually and hearing impaired individuals creates significant ethical complexity that distinguishes it from other Israeli technology firms.

Key Leverage Points

  • Israeli Economic Contribution: Unicorn-status company headquartered in Israel, contributing tax revenue and reinforcing Israel's technology reputation
  • Founder Network: Same founders as Mobileye creates connection to Intel acquisition proceeds and broader Israeli tech ecosystem
  • B2B Healthcare Distribution: Distribution through medical and accessibility channels enables institutional procurement pressure
  • Private Company Status: Limited public disclosure and no public shareholders reduces investor pressure avenues

Ethical Considerations

OrCam's assistive technology focus creates genuine ethical tension for boycott campaigns. The OrCam MyEye device provides meaningful independence to blind and visually impaired individuals, enabling them to read text, recognise faces, and navigate environments. Unlike surveillance technology or military applications, OrCam's products directly serve vulnerable populations. Campaigns targeting OrCam must carefully consider the impact on disabled users who may have limited alternatives. This does not negate the company's contribution to the Israeli economy, but should inform messaging and prioritisation.

Engagement Strategy

Given the ethical complexity, OrCam should be treated as a monitoring target rather than an active campaign priority. Document the company's Israeli economic contribution and founder connections to Mobileye/Intel. Engage disability advocacy organisations to develop nuanced positions that acknowledge both Palestinian rights and accessibility needs. Focus institutional pressure on healthcare procurement policies while ensuring disabled users are not disproportionately affected. Prioritise higher-impact targets with clearer military, surveillance, or occupation connections before escalating OrCam campaigns.

Evidence & Sources

Verified sources including NGO reports, regulatory filings, and primary documents. Use these to substantiate your correspondence.

News
2024-10-30
TIME Best Inventions 2024

OrCam continues recognition as leading accessibility technology innovator

Open source
Corporate Statement
2024-01-01
OrCam About Page

Confirms Jerusalem founding in 2010 by Mobileye co-founders Amnon Shashua and Ziv Aviram

Open source
News
2023-04-26
Amnon Shashua Receives Israel Prize

OrCam CEO receives Israel's highest honour for contributions to technology and enterprise

Open source
News
2019-11-21
TIME Best Inventions 2019

OrCam MyEye named to TIME's list of best inventions for accessibility innovation

Open source
News
2018-02-21
OrCam Reaches Unicorn Status

Company achieves $1 billion valuation following Series B funding round

Open source

Updates & Milestones

  1. TIME Best Inventions 2024

    Continued recognition for accessibility innovation

  2. Israel Prize Awarded

    CEO Amnon Shashua receives Israel Prize for technology contributions

  3. TIME Recognition Continues

    OrCam products again featured in TIME's Best Inventions list

  4. TIME Best Inventions

    OrCam MyEye named to TIME's Best Inventions 2019 list

  5. Unicorn Valuation

    OrCam achieves $1 billion+ valuation following Series B funding round

  6. OrCam MyEye Launch

    First commercial product released - wearable AI device for visually impaired users

  7. Company Founded

    Amnon Shashua and Ziv Aviram found OrCam Technologies in Jerusalem, applying AI to assistive technology

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