Playtika
Israeli mobile gaming company and creator of Slotomania, House of Fun, and Bingo Blitz, headquartered in Herzliya with approximately 1,100 employees in Israel (29% of global workforce) contributing to the Israeli tech economy
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Consumer gaming company with no documented military or surveillance applications
NASDAQ-listed (PLTK); 20% workforce layoffs announced Nov 2025 indicate financial pressure
Consumer gaming brand; users can easily choose alternative games
Mobile games easily substitutable; no critical infrastructure dependencies
Product Alternatives
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Comparison Legend
Strategic Analysis
In-depth assessment of the company's position, vulnerabilities, and recommended approaches for effective engagement.
Lower severity, high vulnerability — momentum builders that fold quickly
Learn about our methodology — companies are categorised based on severity (harm potential) vs strategic vulnerability (campaign leverage).
Why do these scores change?
Unlike static boycott lists, our targeting model is dynamic. This company's position on the matrix is re-evaluated continually as we verify new contracts, divestments, or policy changes. Your reporting directly impacts this score.
Playtika represents an accessible consumer boycott target in the mobile gaming sector. The company's games - Slotomania, House of Fun, Bingo Blitz - have millions of players who can easily switch to alternative games without significant loss. The company's recent 20% workforce cuts and consolidation of Israeli gaming studios (SuperPlay, Innplay Labs) indicate both financial pressure and continued Israeli investment. As a consumer entertainment company, Playtika is highly sensitive to user sentiment.
Key Leverage Points
- Easy Substitution: Mobile games are highly substitutable; players can easily find alternatives
- Consumer Brand: Direct-to-consumer model makes Playtika sensitive to player boycotts
- App Store Visibility: User reviews and ratings can highlight Israeli ownership
- Financial Vulnerability: Recent layoffs indicate sensitivity to revenue pressure
Evidence Summary
Playtika's Israeli identity is clear - founded in Herzliya in 2010 and maintaining headquarters there despite Chinese consortium ownership since 2016. Recent acquisitions of Tel Aviv studios SuperPlay and Innplay Labs demonstrate continued investment in Israeli gaming talent. The company does not have documented military or surveillance applications; its boycott relevance relates to economic contribution to Israel.
Engagement Strategy
Target casual gaming communities with awareness of Playtika's Israeli ownership and headquarters. Create guides highlighting alternative casual and casino-style games. Leverage app store review systems to raise awareness among potential players. Engage gaming influencers and streamers on ethical gaming choices. Focus on the ease of substitution - unlike enterprise software, mobile games require no migration effort beyond downloading an alternative.
Evidence & Sources
Verified sources including NGO reports, regulatory filings, and primary documents. Use these to substantiate your correspondence.
Company announces plans to lay off approximately 700-800 employees globally, affecting workforce including Israeli operations
Open sourceNASDAQ-listed company (PLTK) reports FY2024 revenue of $2.5 billion; confirms Herzliya headquarters and continued Israeli operations
Open sourcePlaytika identified as one of the leading Israeli gaming companies contributing to the sector's $8.6 billion revenue (5% of global industry), with the sector employing 14,000+ people in Israel
Open sourceIsraeli-headquartered company listed on boycott resources due to headquarters location in Herzliya and public statements supporting Israel during Gaza conflict
Open sourceOf the 1,100 employees working at Playtika in Israel (29% of global workforce), approximately 150 people (14%) joined IDF military reserves following October 7, 2023
Open sourceCEO Robert Antokol announces company support for employees called to IDF reserves, confirms donation of supplies to military troops, and pledges physical, mental and emotional support for Israeli staff during conflict
Open sourcePlaytika Growth Investments established to invest in Israeli mobile and digital entertainment companies, with 'very significant majority' of funds targeting Israeli startups
Open sourceUpdates & Milestones
- Major Layoffs
Announces 20% workforce reduction affecting 700-800 employees
- SuperPlay Acquisition
Acquires Tel Aviv studio behind Dice Dreams and Domino Dreams
- Public Support for Israel at War
CEO issues statement pledging support for Israel; 14% of Israeli staff (150 employees) called to IDF reserves; company donates supplies to military troops
- Innplay Labs Acquisition
Acquires Tel Aviv gaming studio for up to $380 million
- NASDAQ IPO
Goes public on NASDAQ stock exchange
- $400M Israel Investment Fund
Establishes Playtika Growth Investments with $400 million to invest in Israeli tech startups
- Chinese Acquisition
Acquired by Chinese consortium for $4.4 billion
- Company Founded
Established in Herzliya as pioneer of free-to-play social games