Riskified

Category: Target

Israeli e-commerce fraud prevention company serving major retailers including Shein, Wayfair, Prada, and Peloton

Listing: NYSE HQ: Israel Website Updated: 9 Jan 2026

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Decision-Maker Directory

Key individuals with influence over corporate partnerships and procurement decisions. Direct your correspondence to the most relevant role.

Eido Gal
Co-Founder & Chief Executive Officer
Co-founded Riskified in 2013, former PayPal
Public contact: Via corporate website or investor relations
Assaf Feldman
Co-Founder & Chief Technology Officer
Former MIT Media Lab researcher
Public contact: Via corporate website

Material Risk Framing

Frame your message around business risks. These talking points resonate with corporate stakeholders and institutional investors.

Legal & Compliance

E-commerce technology with no documented military or surveillance applications

Financial & Investor

NYSE-listed (RSKD); $327.5 million revenue in 2024; exploring potential sale according to reports

Reputational & Brand

B2B fraud prevention brand; clients include high-profile retailers who may face pressure

Operational & Supply Chain

Enterprise fraud prevention with moderate switching costs; competitors available

Product Alternatives

Ethical replacements tagged by what matters to you: cost, quality, ethics, sustainability, or local sourcing. Make the switch today.

E-commerce Fraud Prevention

Alternative fraud prevention solutions

Forter

Global

E-commerce fraud prevention platform

Israeli-founded but US-headquartered

Direct Match

Signifyd

Global

Commerce protection platform

US-headquartered (California)

Direct Match

Sift

Global

Digital trust and safety platform

US-headquartered (San Francisco)

Direct Match

Comparison Legend

Direct MatchClear substitute for the same product/service
CheaperLower cost option
Better QualityProven superior performance/reliability
More EthicalAvoids human rights, labour, or environmental harm
SustainableStronger eco credentials (materials, energy, lifecycle)
Local SupplierSupports domestic/regional economy instead of Israel
Palestine-FriendlyExplicitly supportive or aligned with justice for Palestine

Strategic Analysis

In-depth assessment of the company's position, vulnerabilities, and recommended approaches for effective engagement.

CHALLENGING PRIORITY TARGET MONITORING TARGET Strategic Vulnerability → Severity → Severity: 5.5, Vulnerability: 6.0

Lower severity, high vulnerability — momentum builders that fold quickly

Learn about our methodology — companies are categorised based on severity (harm potential) vs strategic vulnerability (campaign leverage).

Why do these scores change?

Unlike static boycott lists, our targeting model is dynamic. This company's position on the matrix is re-evaluated continually as we verify new contracts, divestments, or policy changes. Your reporting directly impacts this score.

Riskified represents an Israeli fintech company serving major e-commerce retailers. The company's client list - including Shein, Wayfair, Prada, Peloton, and Revolve - provides multiple pressure points through consumer campaigns targeting these retailers. Founded in Tel Aviv in 2013, Riskified maintains significant Israeli operations for R&D and engineering while operating US headquarters in New York. Reports of the company exploring a potential sale indicate sensitivity to market conditions.

Key Leverage Points

  • High-Profile Clients: Retailers like Shein, Prada, Wayfair face consumer pressure and may review supplier relationships
  • Alternative Availability: Signifyd, Sift, and other US-based fraud prevention platforms offer alternatives
  • Potential Sale: Company reportedly exploring sale, indicating financial/strategic flexibility
  • NYSE Listing: Public company status enables shareholder engagement

Evidence Summary

Riskified's Israeli origins are documented - founded in Tel Aviv in 2013 by former PayPal and MIT researchers. The company maintains Tel Aviv R&D operations alongside New York headquarters. While no military or surveillance applications are documented, the company's success contributes to Israel's fintech reputation and economy through Israeli employment and tax revenue.

Engagement Strategy

Target Riskified's retail clients through consumer campaigns highlighting Israeli supplier relationships. Focus on high-profile clients like Shein, Prada, and Peloton where consumer sentiment matters. Engage e-commerce industry professionals on ethical supplier choices and US-based alternatives. Document the availability of competing solutions from Signifyd, Sift, and other providers to demonstrate viable substitution paths.

Evidence & Sources

Verified sources including NGO reports, regulatory filings, and primary documents. Use these to substantiate your correspondence.

Filing
2025-03-06
Riskified 2024 Annual Report (20-F)

SEC filing confirms 693 employees globally as of December 31, 2024, with principal executive offices in Tel Aviv. Revenue of $327.5 million in 2024.

Open source
News
2025-02-19
Riskified Cuts Staff as Struggles Continue

Company laid off dozens of employees including some in Israel, following 6% workforce reduction in February 2024. Market value down 80% from 2021 peak.

Open source
News
2024-12-01
Riskified Exploring Sale

Reports indicate company weighing potential sale amid market conditions

Open source
Corporate Statement
2024-01-01
Riskified Contact Page

Confirms Tel Aviv office location alongside New York headquarters

Open source
Report
2024-01-01
Israel High-Tech Sector Economic Contribution

Israel Innovation Authority reports high-tech constitutes 18.1% of GDP, half of exports, and a quarter of income tax revenue - context for Israeli tech company contributions.

Open source
News
2023-03-08
Riskified Moves $500 Million Out of Israel

CEO Eido Gal announced transfer of funds citing concerns over judicial reforms, while offering limited employee relocation packages to Portugal. Company supported anti-overhaul protests.

Open source
Filing
2021-07-29
Riskified NYSE IPO at $3.3 Billion Valuation

Israeli fraud prevention company went public on Wall Street, raising $333 million. At time of IPO, 450 of 650 employees were based in Israel.

Open source

Updates & Milestones

  1. Further Layoffs

    Additional layoffs including Israel-based staff; company exploring potential sale with market value of ~$800 million

  2. Revenue Growth

    Reports $327.5 million revenue, 10% year-over-year growth, 693 employees globally

  3. Workforce Reduction

    Lays off 6% of workforce (approximately 40 employees) citing challenging macroeconomic environment

  4. $500 Million Moved Out of Israel

    CEO announces transfer of funds out of Israel citing judicial reform concerns, offers Portugal relocation packages

  5. NYSE IPO

    Goes public at $3.3 billion valuation with 450 of 650 employees in Israel

  6. Unicorn Status

    Raises $165 million reaching unicorn valuation

  7. Growth Funding

    Raises $25 million in growth round

  8. Company Founded

    Eido Gal and Assaf Feldman found Riskified in Tel Aviv

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