SolarEdge Technologies
Israeli smart energy company specialising in solar inverters and power optimizers, with manufacturing facility in northern Israel
Take Action
Apply pressure where it matters. Use these tools and personalise your message with evidence from this page.
- Contact Corporate LeadershipPre-filled letter templates for solar industry pressure
- Report New IntelligenceSubmit evidence of contracts, partnerships, or complicity
- Share This ProfileShare on LinkedIn to reach energy industry professionals
- Strategic AnalysisIn-depth analysis and engagement strategy
Before taking action, review our Code of Conduct for professional standards and ethical guidelines.
Help Us Hold SolarEdge Technologies Accountable
Your skills and knowledge can strengthen this campaign. Join our volunteer research team or share insider information securely.
Leverage Your Expertise
Do you work in this sector? We need professionals who understand procurement cycles, regulatory compliance, and corporate governance. Don't just boycott - lead!
Decision-Maker Directory
Key individuals with influence over corporate partnerships and procurement decisions. Direct your correspondence to the most relevant role.
Material Risk Framing
Frame your message around business risks. These talking points resonate with corporate stakeholders and institutional investors.
Documented supplier to illegal West Bank settlements (Shdemot Mehola, Petza'el) and Israel Prison Service; potential exposure under international law regarding occupied territories
NASDAQ-listed (SEDG); dropped from S&P 500 in 2023; four rounds of layoffs 2024-2025; market cap collapsed from $20B to ~$1B; BlackRock (8.05%) as principal shareholder
Listed on Who Profits and AFSC databases for settlement involvement; clean energy positioning creates tension with human rights concerns
Manufacturing in northern Israel (Sella 1 facility); competitive alternatives from Enphase (US), SMA (Germany), Huawei (China) available globally
Product Alternatives
Ethical replacements tagged by what matters to you: cost, quality, ethics, sustainability, or local sourcing. Make the switch today.
Solar Inverters & Energy Systems
Alternative solar technology providers
Microinverters and energy management
US-headquartered (California)
Comparison Legend
Strategic Analysis
In-depth assessment of the company's position, vulnerabilities, and recommended approaches for effective engagement.
High severity, lower vulnerability — requires long-term divestment pressure
Learn about our methodology — companies are categorised based on severity (harm potential) vs strategic vulnerability (campaign leverage).
Why do these scores change?
Unlike static boycott lists, our targeting model is dynamic. This company's position on the matrix is re-evaluated continually as we verify new contracts, divestments, or policy changes. Your reporting directly impacts this score.
SolarEdge Technologies presents a significant boycott target with documented involvement in illegal Israeli settlement infrastructure and supply relationships with Israeli state security apparatus. Beyond its economic contribution to Israel as a major employer and former S&P 500 constituent, the company has specific complicity through settlement solar projects and prison service contracts. The company's severe financial distress since 2023 - with four rounds of layoffs and market cap collapse from $20 billion to approximately $1 billion - creates heightened vulnerability to coordinated pressure.
Key Leverage Points
- Settlement Infrastructure: Documented inverter installations in Shdemot Mehola and Petza'el settlements in occupied West Bank Jordan Valley (282 inverters on 50 dunams of Palestinian land)
- State Security Supplier: Listed by Who Profits as supplier to Israel Prison Service and Ministry of Public Security
- Financial Vulnerability: Four layoff rounds (2024-2025), S&P 500 delisting, market cap down 95% from peak; company in existential crisis
- Alternative Availability: Enphase (US), SMA (Germany), and Huawei offer direct competitive alternatives
- B2B Distribution: Solar installers and distributors can be engaged on supplier diversification
Evidence Summary
SolarEdge's complicity extends beyond economic contribution to documented settlement infrastructure. The Who Profits database records SolarEdge inverters installed in the Shdemot Mehola settlement solar field (initiated 2015) occupying 50 dunams of Palestinian land, and at the Petza'el settlement. The company is also documented as a supplier to Israel Prison Service, which detains approximately 9,500 Palestinian prisoners including administrative detainees held without charge. Founder Guy Sella was a former Intelligence Corps commander, and the company's leadership has connections to Israeli defence industry through Grove Ventures. The AFSC Investigate database categorises SolarEdge under "Settlement Industry."
Engagement Strategy
Target solar installers and distributors on ethical sourcing, emphasising documented settlement involvement as distinct from general Israeli economic ties. Highlight the company's listing on Who Profits and AFSC databases for procurement teams with human rights due diligence requirements. The company's financial distress creates an opportunity for pressure - even moderate contract losses could be significant given current conditions. Engage renewable energy industry groups on the tension between clean energy goals and supporting occupation infrastructure. For unions, advocate product bans citing settlement involvement. Focus messaging on specific settlement and prison service documentation rather than general Israeli identity.
Evidence & Sources
Verified sources including NGO reports, regulatory filings, and primary documents. Use these to substantiate your correspondence.
Company announces additional 400 layoffs (200 in Israel), reducing workforce to approximately 3,300 employees globally; tests new CEO Shuki Nir's recovery plan
Open sourceShuki Nir appointed CEO effective December 2024, replacing interim CEO Ronen Faier; Nir joined as CMO in June 2024 following Zvi Lando's departure
Open sourceDetails SolarEdge's settlement involvement, founder Guy Sella's military background, and connections to Israel Prison Service; calls for unions to ban SolarEdge products
Open sourceDocuments SolarEdge as supplier to Israel Prison Service and Ministry of Public Security, with inverters installed in Shdemot Mehola (282 inverters) and Petza'el settlement solar fields in occupied West Bank
Open sourceCategorises SolarEdge under 'Settlement Industry' for systems installed in Shadmot Mehola settlement on Palestinian land since 2015
Open sourceCompany announces 900 job cuts including 550 in Israel amid market challenges; at peak employed over 3,100 workers in Israel
Open sourceUpdates & Milestones
- Fourth Round of Layoffs
Additional 400 layoffs announced (200 in Israel), reducing global workforce to approximately 3,300
- New CEO Appointed
Shuki Nir appointed CEO; joined as CMO June 2024
- CEO Departure
CEO Zvi Lando resigns; Ronen Faier appointed interim CEO
- Major Layoffs
Announces 900 job cuts including 550 positions in Israel, representing 16% of workforce
- S&P 500 Removal
Dropped from S&P 500 amid stock decline; became most losing stock in S&P 500 for the year
- S&P 500 Inclusion
Added to S&P 500 index; briefly becomes largest Israeli company by market cap at $20 billion
- Settlement Solar Project Initiated
SolarEdge inverters installed in Shdemot Mehola settlement solar field in occupied West Bank Jordan Valley; 282 inverters on 50 dunams of Palestinian land
- NASDAQ IPO
Goes public raising $126 million at $18 per share
- Product Launch
First commercial power optimizers and inverters launched
- Company Founded
Established in Herzliya by Guy Sella (former Intelligence Corps commander), Lior Handelsman, and team