Campaigner Code of Conduct
Our strength lies in our professionalism, our evidence, and our adherence to international law. This framework ensures campaign longevity, legal compliance, and moral consistency.
Core Philosophy: Professional Accountability
This campaign operates on a strict B2B and G2B advocacy model. We target the function, not the person.
When we name a CEO, General Counsel, or Director on our website, we are addressing the fiduciary responsibilities of that office. We are holding the role accountable for decisions made on behalf of the corporation.
We are not attacking the individual's private life or identity.
Strict Prohibitions
Zero Tolerance Policy
Any campaigner found violating these rules undermines the legal standing of the entire movement and may be banned from campaign platforms.
No Personal Targeting
- NEVER share home addresses, personal mobiles, or private emails
- NEVER contact family members, spouses, or children
- NEVER protest at private residences
No Abusive Language
- NEVER use profanity, threats, or intimidation
- NEVER use antisemitic, racist, or discriminatory tropes
- Target conduct (complicity), never identity
Rules of Engagement
A Official Channels Only
Work Emails
Use only corporate addresses ([email protected])
Engage only via professional profiles. No personal social media.
Office Phones
Main switchboard or published direct lines only. Never personal mobiles.
B The "Reasonable Professional" Standard
Write every email and make every call assuming it will be read by a judge or presented in a boardroom.
"You are a war criminal and we are coming for you."
This is a threat/harassment
"Your company's operations facilitate violations of international law. As a Director, you have a legal duty to mitigate this material risk."
This is valid business communication
C The Rule of Frequency
- Do not spam. Sending 100 emails in an hour is a cyber-attack, not advocacy.
- Quality over quantity. One well-researched, evidence-backed letter beats 1,000 copy-paste spam emails.
- Respect opt-outs. If someone asks you to stop contacting them personally, comply. Continue via general addresses (Board of Directors, Investor Relations).
Legal Safety & Data Protection
GDPR & Privacy (UK/EU)
- We process professional data based on "Legitimate Interest" - the public interest in corporate accountability.
- Do not stockpile data: Do not create offline lists on personal devices. Use only secure campaign tools.
Defamation Awareness
- Stick to facts established by the ICJ, UN, and major Human Rights Organisations.
- Avoid: "You are a criminal." Instead: "Your company is at risk of complicity in recognized crimes."
- Always reference the source (e.g., "According to Amnesty International...").
De-escalation Protocol
If a corporate target responds aggressively, threatens legal action, or becomes abusive:
Don't Engage
Do not argue or enter a flame war
Capture Evidence
Screenshot the communication
Report It
Forward to Campaign Legal Team
Disengage
Do not reply further
The Campaigner Pledge
By participating in this campaign, I agree that:
My goal is policy change, not personal punishment.
I will adhere to the principles of non-violence and professional conduct.
I understand that illegal or abusive behaviour weakens our position by allowing complicit companies to deflect from their own conduct and dismiss legitimate campaign demands.
Last updated: January 2026